Despite high global vaccine coverage, whooping cough, also known as pertussis, caused by the gram-negative obligate human pathogen Bordetella pertussis (Bp), is resurging worldwide. The inactivated whole cell vaccines (wPV), introduced in the 1940s, were extremely effective in preventing severe disease, controlling the bacterial burden in the entire respiratory tract, and preventing transmission. Because of severe reactogenicity and negative public perceptions regarding safety, wPV were discontinued and acellular subunit (1 to 5 protein components) vaccines adjuvanted with alum (aPV) were introduced in many countries. While safer and effective in disease prevention, these aPVs elicit poor and short-lived immunity and fail to prevent infection [1, 2]. Here, we discuss reasons for pertussis resurgence, bacterial evolution, and limitations of current pertussis vaccines. We also propose new directions to fill existing research gaps and accelerate the development of more effective vaccines.