An effective process based on the photocatalytic reduction of CO 2 to face on the one hand, the crucial problem of environmental pollution, and, on the other hand, to propose an efficient way to product clean and sustainable energy sources has been developed in this work. Particular attention has been paid to the sustainability of the process by using a green reductant (water) and TiO 2 as a photocatalyst under very mild operative conditions (room temperature and atmospheric pressure). It was shown that the efficiency in carbon dioxide photoreduction is strictly related to the process parameters and to the catalyst features. In order to formulate a versatile and high performing catalyst, TiO 2 was modified by oxide or metal species. Copper (in the oxide CuO form) or gold (as nanoparticles) were employed as promoting metal. Both photocatalytic activity and selectivity displayed by CuO-TiO 2 and Au-TiO 2 were compared, and it was found that the nature of the promoter (either Au or CuO) shifts the selectivity of the process towards two strategic products: CH 4 or H 2 . The catalytic results were discussed in depth and correlated with the physicochemical features of the photocatalysts.