How Government Regulations and Consumer Behavior Influence Manufacturers’ Product Green Degree Decision‐Making: An Agent‐Based Model

Tang

et al. 2023

Systems

Green consumption is an important tool to accelerate the circular economy and promote sustainable development. The identification of critical influencing factors for green consumption is the key to promoting green consumption behavior (GCB). Firstly, based on the joint framework of theory of planned behavior (TPB) and the attitude–behavior–context (ABC) theory, we summarized 32 influencing factors from six dimensions: consumer attitude, cognitive factors, sense of responsibility, economic factors, government regulation, and green product supply. Secondly, the Delphi method was used to modify and optimize the initial influencing factor index. Thirdly, we constructed a social network analysis (SNA) model of influencing factors to determine the causal relationships between each influencing factor. All factors were divided into driving factors and result factors via the calculation of degree centrality, and the critical influencing factors and influencing paths of residents’ GCB were ultimately determined. Finally, based on the empirical research results, corresponding countermeasures and suggestions were put forward. The results show that the top five critical influencing factors include green purchase intention, willingness to pay, risk perception, green product certification, publicity and education, green product price, and green attribute information. Among them, green product certification, publicity and education, and green product price are critical driving factors in GCB.

supporting

confidence: 93%

Using Social Network Analysis to Identify the Critical Factors Influencing Residents’ Green Consumption Behavior

Tang

et al. 2023

Systems

“…This finding contradicted previous research that used policy and regulation as an independent variable. Previous studies, such as Verma et al (2019) and Yuan et al (2021), concluded that government regulations significantly affected intention. However, those studies dealt with mandatory regulations that directly or legally impact the public or manufacturers.…”

Section: Construct Validity and Reliability Analysis Resultsmentioning

confidence: 93%

“…Previous studies, such as Verma et al . (2019) and Yuan et al . (2021), concluded that government regulations significantly affected intention.…”

Section: Resultsmentioning

confidence: 97%

An extended TPB model of waste-sorting intention: a case study of Indonesia

Rakhmawati¹,

Damayanti²,

Jati³

et al. 2023

MEQ

PurposeThis research investigates factors affecting the intention to sort waste. Specifically, this research aims to develop a waste-sorting intention model by extending the theory of planned behavior (TPB) model and to test the model to ensure the model's goodness-of-fit, validity and reliability.Design/methodology/approachThis research used a quantitative research methodology. Data were collected from 460 respondents using an online questionnaire. Some statistical analyses were performed to analyze the data: descriptive statistics, factor analysis, confirmatory factor analysis-structural equation modeling (CFA-SEM), SEM and Cronbach's alpha analysis.FindingsThe result shows that the intention to sort waste was directly affected by attitude, subjective norms, perceived behavioral control (PBC), moral obligation and facility support. Environmental concerns, waste-sorting knowledge and time availability indirectly influenced the intention to sort waste. The testing indicated that the proposed model was fit, valid and reliable.Practical implicationsThe model provides a more comprehensive understanding of waste-sorting intention. The central and local governments can use the results to encourage waste-sorting intention in the community.Originality/valueThis research is believed to be the first study to develop and test the waste-sorting intention model that extends the TPB model by incorporating moral obligation, facility support, policy and regulation support, environmental concerns, waste-sorting knowledge and time availability into the traditional TPB model.

“…PAS is the evaluation of an individual's understanding of the resources, guidelines, policies, and actions that could be supplied by the government or an authorized institution in order to carry out special actions [18]. The effect of government support on consumers may encourage them to make green decisions [52]. According to Persada et al [34], the government's involvement can have a significant impact on any commercial process, including those related to urban development.…”

Section: H6mentioning

confidence: 99%

“…An online questionnaire, which was adapted from related studies [18,[41][42][43][44][45][46][47][48][49][50][51][52][53][54][55][56][57][58][59], was used to build the items for measuring factors affecting sustainable behaviors related to buying sustainable products from name-brand shops. The measurement items were adapted and are referenced in Appendix A of Table A1.…”

Section: Questionnairementioning

confidence: 99%

Determining Sustainable Purchase Behavior for Green Products from Name-Brand Shops: A Gen Z Perspective in a Developing Country

Bajar,

Ong,

German

2024

Sustainability

Over the years, the overconsumption of natural resources has been an issue of concern. Companies have been inducing sustainable practices and approaches to help the environment. By specifically applying the sustainability theory of planned behavior, this study sought to extensively investigate behavioral preference and intention to buy green and sustainable products across name-brand businesses in a developing country. Utilizing Structural Equation Modeling, this study examined responses from 300 valid participants. The results revealed that consumers’ purchasing preferences and intentions are affected by customer expectation for the products, by the government, and by customer concern for the environment. It was seen that customers are prepared to pay extra for name-brand stores that sell eco-friendly or sustainable goods. In accordance, consumers’ purchase intentions are greatly affected by the customer preference or expectation for a product, as the findings indicate that customer-perceived value has the highest influential and consequential relationship to behavioral purposes. Customers are inclined to purchase eco-friendly goods if the sustainable product meets the requirements and expectations of the consumer. Furthermore, consumers’ purchasing intentions in buying green products from name-brand shops are also affected by the government, individuals’ environmental concerns and awareness, individuals’ personal needs and beliefs, society, and individual attitudes. For name-brand stores, consumers’ behavioral intentions to purchase environmentally friendly and sustainable goods are the most strongly associated with their perception of their own value, followed by perceived authority support and perceived environmental concern. The findings and results of this study can be relevant in understanding and exploring consumers’ behavioral intentions to purchase green products from name-brand shops.