How Green Mindfulness and Green Shared Vision Interact to Influence Green Creative Behavior

Abstract

Aim The study is based on the self-determination theory and aims to investigate the mediating role of green intrinsic motivation and the moderating role of green shared vision in the association between frontline managers’ green mindfulness and green creative behavior to leverage their capacity to think creatively and act sustainably. Methods The study employs a time-lagged, multi-source research methodology to collect data from frontline managers of service businesses in the tourism and hospitality industry. Data are analyzed using SmartPLS Structural Equation Model to evaluate the structural and measurement models. The authors evaluated the measurement model by employing the criteria of internal consistency: reliability and Cronbach’s alpha, validity: convergent and discriminant validity; and the structural model using the path coefficient, coefficient of determination, predictive relevance, and goodness-of-fit metrics. Results Our findings indicate that green mindfulness significantly improves frontline managers’ green creative behavior. Additionally, green intrinsic motivation mediates the connection between green mindfulness and green creative behavior. In addition, the direct effect of green mindfulness on green intrinsic motivation as well as the indirect effect of green mindfulness on green creative behavior through green intrinsic motivation, are both significantly moderated by green shared vision. Discussion To the best of the authors’ knowledge, this is one of the few efforts that outstretch the boundary conditions of green mindfulness and green creative behavior through the mediating role of green intrinsic motivation and the moderating role of green shared vision.

Does green transformational leadership reinforce green creativity? The mediating roles of green organizational culture and green mindfulness

“…The study also establishes a positive relationship between GOC and GM (H6). The outcomes are in alignment with the previous research work done in hospitality sector, which suggest that the culture and identity of an organization play a significant role in moulding the attitude and behaviour of its employees (Pham et al ., 2018; Zhao et al ., 2023). Findings are also in line with the CTC which proposes that the employees engage in those activities which they perceive as important (Amabile and Pratt, 2016).…”

“…However, an individual would be more sensitive towards his/her surroundings only when he/ she is concerned about the environmental issues and is mentally aware of the harmful impact of non-sustainable practices on the environment. Therefore, it is plausible to contend that GM inspires creative and unique environmental ideas that can help the hotels meet its performance targets (Zhao et al, 2023). Based on the above discussion, it can be contended that GM helps an individual to understand and appraise the environmental information with being fully aware of the environmental stimuli, which results in GC.…”

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“…Hypothesis 9 was assessed and the results in table 4 (Beta=0.017,t=1.554,p=0.006, LLCI, 0.085, ULCI, 0.134), presenting the partial mediating effect of GIM on OGC which are in response of GLD and supported through a study made by Zhao et al (2023), arguing that there is direct effect of GIM in development of green shared vision representing OGC and employees PEB significantly moderate this relationship.…”

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“…A shared vision encourages collective behaviors and inspires the venture to pursue actions that align with organizational objectives, avoiding the pursuit of disparate directions or possibilities. 65,66 This approach promotes a sense of bonding within the venture, as employees recognize that they share common goals and are invested in the venture's activities. When the entrepreneur perceives that employees are aligned with the venture's goals and trust its actions, the entrepreneur is highly motivated to identify novel opportunities to enhance the business, and external learning is more readily facilitated.…”