How Green Organizational Strategy and Environmental CSR Affect Organizational Sustainable Performance Through Green Technology Innovation Amid COVID-19

Abstract

The growth of green-oriented businesses for sustainable development (SD) is no longer optional in the current dynamic world, especially for manufacturing businesses in general. Accordingly, the present study investigates the interlinkages between green organizational strategy (GOS), environmental corporate social responsibility (ECSR), and organizational sustainable performance (OSP) by exploring the key mediating role of green technology innovation (GTI). This study uses a quantitative method to gather data from Chinese manufacturing industries, employing a well-structured questionnaire. Senior and middle-level managers were the intended respondents. From the primary survey, 264 valid responses were gathered. The final data were analyzed using SmartPLS (version 3.3.9) by adopting structural equation modeling (SEM) to examine the associations between the targeted constructs, and the results add to the recent literature by offering a cohesive model of GOS, ECSR, GTI, and OSP. The findings revealed that GOS has a strong positive effect on ECSR, GTI, and OSP. Further, ECSR has a strong positive impact on GTI and OSP. Meanwhile, GTI is a key mediating variable in these relationships, which previous studies have not explored. This study innovatively integrates the three green traits, namely, GOS, ECSR, and GTI, into a comprehensive model that is understudied in existing literature in order to help businesses improve their sustainable competitive advantage. The ultimate aim is to help businesses improve their environmental performance and achieve solid sustainability over the long term.

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“…While some studies recommend the maximum threshold value as 10 [140], others recommend a value below 5 [141][142][143][144][145][146][147][148][149][150][151]. In addition, there are studies that recommend a more stringent threshold value, such as below 3.3 [143,147,149,152]. According to Table 6, VIF values are below all threshold values in the literature.…”

“…There are different VIF values suggested in the literature to evaluate collinearity. While some studies recommend the maximum threshold value as 10 [140], others recommend a value below 5 [141][142][143][144][145][146][147][148][149][150][151]. In addition, there are studies that recommend a more stringent threshold value, such as below 3.3 [143,147,149,152].…”

Harmony in flux: Unraveling the green innovation with organizational forgetting, absorptive capacity, and the jazz of organizational improvisation

“…Chinese industries account for over 90% of the total business establishments, significantly contributing to the national GDP. These industries play a pivotal role, contributing 56% to the yearly GDP and generating employment opportunities for 75% of the workforce (Waheed & Zhang, 2020; Ye et al, 2022). So, the sampling frame for this study was made from a list of various registered manufacturing industries in China that have ISO 9001 and ISO 14001 certifications to analyze proposed research models.…”

“…Moreover, the manufacturing sector in emerging economies of South Asia, including China, is often characterized by a shortfall in sustainable and green practices. This deficiency is exacerbated by insufficient absorptive capacity and OI (Liu et al, 2022; Shahzad, Qu, Rehman, Ding, & Razzaq, 2022; Ye et al, 2022; Zorzini et al, 2015). While previous research studies have provided valuable insights into the relationship between knowledge and green strategies and their impact on organizational reputation and performance, there has been a notable gap in addressing how to leverage green innovation effectively within the context of manufacturing industries.…”

“…Moreover, the manufacturing sector in emerging economies of South Asia, including China, is often characterized by a shortfall in sustainable and green practices. This deficiency is exacerbated by insufficient absorptive capacity and OI (Liu et al, 2022;Shahzad, Qu, Rehman, Ding, & Razzaq, 2022;Ye et al, 2022;Zorzini et al, 2015).…”