As an integral part of tourist-geographical research of values, tourist valorization is considered complementary to various spatial, economic, ecological and social aspects. The paper discusses the possibilities and limitations of improving the tourist valorization of the Viminacium Archaeological Site, using the existing research and literature, as well as the field work of the author, and also two complex models of valorization have been presented. The results of the research show that numerous indicators applied in different models help complex view of the archaeological site and environment, and that they are in accordance with modern trends in scientific research, which significantly contributes to the improvement of evaluation of Viminacium for the purpose of tourism.