For many years, scholars have accepted the pedagogic, practical, and theoretical universalization of journalism standards. Benchmarks on what journalists, teachers, or researchers should do in their day-to-day activities were set in the West. While a small group of scholars questioned or openly challenged this philosophy, many acquiesced. However, the era of sustained Western discourse dominance seems over if unremitting calls for re-theorization are anything to go by (Glück, 2018;Mitchelstein & Boczkowski, 2021;Mohammed, 2021).The purpose of this Invited Forum is to add to the growing calls for reconceptualization of the field and to recognize the importance of context in defining, directing, and determining journalism's role in society (