“…A growing body of research suggests that the difficulty of changing drivers behaviour towards more fuel-efficient driving practices is not simply overcome with organised training sessions (Delicado, 2012, Johansson et al, 1999, Schall et al, 2016 and financial (Harvey et al, 2013, Schall et al, 2016 or environmental motivations (Flynn et al, 2009, Stradling et al, 2008. Continuous feedback and feed-forward systems have the potential to encourage drivers to effectively eco-drive (Barkenbus, 2010, Birrell et al, 2014, Hibberd et al, 2015, but these may be complex and potentially expensive to build. In contrast, simple prompts have been shown to effect reductions in fuel consumption (7 8% reduction), albeit to a lesser degree compared to support systems (10 -16% reduction, van der Voort et al, 2001, Waters andLaker, 1980).…”