How is a Possession "Me" or "Not Me"? Characterizing Types and an Antecedent of Material Possession Attachment

Kleine, Susan Schultz; Kleine, Robert E.; Allen, Chris T.

doi:10.1086/209454

Cited by 563 publications

(370 citation statements)

References 12 publications

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“…According to Kleine et al (1995), consumers are both motivated to be part of a group and also seek a unique sense of self. The concept of self can be divided into the notions of the social and inner self (Ball and Tasaki, 1992) and the real and ideal self (Joji and Ashwin, 2012).…”

Section: Self-expressiveness Of a Brandmentioning

confidence: 99%

Brand love and positive word of mouth: the moderating effects of experience and price

Karjaluoto

Munnukka

Kiuru

2016

JPBM

235

218

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Purpose This study aims to test and extend Carroll and Ahuvia’s (2006) model on the antecedents and outcomes of brand love by examining the moderating effects of experience and price on the relationship between brand love and offline word of mouth (WOM) and between brand love and electronic WOM (eWOM). Design/methodology/approach An online survey was conducted on Facebook, which generated 342 valid responses. The data were analyzed using partial least squares-structural equation modeling. Findings The results mainly support the model by confirming that the self-expressiveness of the brand and trust are positively associated with brand love. No association between hedonic product type and brand love was found. The study’s findings also suggest positive associations between brand love and both types of WOM. Experience and price were found to strengthen the relationship between brand love and offline WOM but not the relationship between brand love and eWOM. Originality/value This study contributes to the literature by introducing and testing an extended model of brand love. It tests two moderating effects on the relationship between brand love and WOM.

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Section: Self-expressiveness Of a Brandmentioning

confidence: 99%

Brand love and positive word of mouth: the moderating effects of experience and price

Karjaluoto

Munnukka

Kiuru

2016

JPBM

235

218

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“…Based on these assumptions, valued possessions emerged as associated with differentiation of the self from others; integration of the self with others; self-continuity; self-change and more recently with self-coherence (e.g. Csikszentmihalyi and Rochberg-Halton 1981;Myers 1985;Belk 1988; Wallendorf and Arnould 1988;Schultz, Kleine and Kernan 1989;Kleine, Kleine and Allen 1995;Ahuvia 2005). …”

Section: Consumer Culturementioning

confidence: 99%

The interrelationship between desired and undesired selves and consumption: The case of Greek female consumers' experiences

Karanika¹,

Hogg²

2010

Journal of Marketing Management

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Abstract:Earlier work on identity, self and consumption identified that desired and undesired selves play a significant role in the important global phenomenon of symbolic consumption but neglected to investigate and conceptualize the interrelationship between desired and undesired selves and consumption. Phenomenological interviews with Greek women are used to elicit consumption experiences linked to positive and negative aspects of the self. The interrelationships between desired and undesired selves in consumption were characterized by two patterns (firstly conflicting and secondly compatible desired and undesired selves) that could be linked to consumers' different strategies. Examining these strategies, we extend previous work on the strategies that consumers use to handle identity issues. Finally, we evaluate this theory-building derived from the Greek empirical data within the context of U.S. generated theory about individuals' ways of dealing with self-coherence issues through symbolic consumption; we identify consumers' sense of baffled self and ambivalence in the emotions surrounding consumption.

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“…In this article, we examine the age at which children begin to incorporate brands into their self-concepts and how these self-brand connections change in qualitative ways as children move into adolescence. In three studies with children 8-18 yr. of age, we find that self-brand connections develop in number and sophistication between middle childhood and early adolescence.R esearch demonstrates that individuals use products to create and communicate their self-concepts (Belk 1988;Kleine, Kleine, and Allen 1995;Sirgy 1982;Solomon 1983;Wallendorf and Arnould 1988). Consumer brands are ideally suited to this process given the wide availability of brands and the range of distinctive brand images they reflect (Fournier 1998;Gardner and Levy 1955;Muniz and O'Guinn 2001;Schouten and McAlexander 1995).…”

mentioning

confidence: 99%

The Development of Self‐Brand Connections in Children and Adolescents

Chaplin¹,

John²

2005

J CONSUM RES

430

301

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Individuals use brands to create and communicate their self-concepts, thereby creating self-brand connections. Although this phenomenon is well documented among adult consumers, we know very little about the role of brands in defining, expressing, and communicating self-concepts in children and adolescents. In this article, we examine the age at which children begin to incorporate brands into their self-concepts and how these self-brand connections change in qualitative ways as children move into adolescence. In three studies with children 8-18 yr. of age, we find that self-brand connections develop in number and sophistication between middle childhood and early adolescence.R esearch demonstrates that individuals use products to create and communicate their self-concepts (Belk 1988;Kleine, Kleine, and Allen 1995;Sirgy 1982;Solomon 1983;Wallendorf and Arnould 1988). Consumer brands are ideally suited to this process given the wide availability of brands and the range of distinctive brand images they reflect (Fournier 1998;Gardner and Levy 1955;Muniz and O'Guinn 2001;Schouten and McAlexander 1995). Consumers can appropriate associations belonging to brands, such as user characteristics or personality traits, and incorporate them into their self-concepts. In doing so, consumers form connections between brands and their self-concepts, referred to as self-brand connections (Escalas and Bettman 2003).Although this phenomenon is well documented in the literature, virtually all of the research to date has focused on adult consumers. We know very little about the role of brands in defining, expressing, and communicating self-concepts in children. A number of questions remain unanswered, such as, When do children begin to make self-brand connections? What developmental factors precipitate the use of brands to define and express self-concepts? Are there differences in the *Lan Nguyen Chaplin is assistant professor of marketing, University of Illinois at Urbana-Champaign, School of Business Administration, 1206 S. Sixth St., 140B Wohlers Hall, Champaign, IL 61820 (nguyenl@cba.uiuc .edu). Deborah Roedder John is Curtis L. Carlson Chair and professor of marketing, Carlson School of Management, University of Minnesota, 321 Nineteenth Avenue South, Minneapolis, MN 55455 (djohn@csom.umn .edu). Correspondence: Lan Nguyen Chaplin. The authors acknowledge the helpful suggestions of the editor, associate editor, and reviewers. The authors thank the staff and students of Camp Keepumbuzzi and the Marcy Open School for their participation. In addition, the authors thank our children, nieces, nephews, and neighbors for serving as pretest participants for all three studies. types of self-brand connections made by younger versus older children?In this article, we explore these questions by examining age differences in self-brand connections. Our interest lies in understanding at what age children begin to incorporate brands into their self-concepts and how these self-brand connections change in qualitative ways as children move into adole...

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How is a Possession "Me" or "Not Me"? Characterizing Types and an Antecedent of Material Possession Attachment

Cited by 563 publications

References 12 publications

Brand love and positive word of mouth: the moderating effects of experience and price

Brand love and positive word of mouth: the moderating effects of experience and price

The interrelationship between desired and undesired selves and consumption: The case of Greek female consumers' experiences

The Development of Self‐Brand Connections in Children and Adolescents

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