How is extraversion related to social media use? A literature review

Bowden-Green, Thomas; Hinds, Joanne; Joinson, Adam

doi:10.1016/j.paid.2020.110040

Cited by 60 publications

(53 citation statements)

References 177 publications

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“…Previous studies have demonstrated that motives for using social media platforms can be driven by a range of desired ‘uses’ or ‘gratifications’ (such as Joinson, 2008 ). However, as well as differences in motivation, social media usage also varies according to individual characteristics such as demography (see Gil-Clavel and Zagheni, 2019 ) and personality traits (such as Bowden-Green et al, 2020 ). Indeed, these individual characteristics have been shown to affect motivation ( Hollenbaugh and Ferris, 2014 ), thus in turn leading to the observed differences in usage.…”

Section: Introductionmentioning

confidence: 99%

“…Specific trends in the findings include people with high trait neuroticism posting longer updates (such as Bai et al, 2012 ) and negative emotions (such as Kern et al, 2014 ); whereas those high in extraversion tend to use positive words (such as Hall et al, 2014 ), use social media frequently (such as Correa et al, 2010 ) and regularly post content (such as Bachrach et al, 2012 ). For reviews of these findings, see Bowden-Green et al (2020 , 2021) .…”

Section: Introductionmentioning

confidence: 99%

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Personality and Motives for Social Media Use When Physically Distanced: A Uses and Gratifications Approach

2021

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This paper explores individuals’ motives for using social media when living under ‘social distancing’ conditions imposed during the COVID-19 pandemic, where they were instructed to physically distance from other people. Adopting a ‘uses and gratifications’ approach, and using a previously established five-factor scale, we examine the relationship between individuals’ motives for using social media and their personality traits. Hundred and eighty-nine social media users living in the United Kingdom completed surveys assessing their motives for using social media and their personality. Our findings demonstrate that participants were generally motivated to use social media to ‘pass time’ and to ‘maintain relationships.’ Further, we find that those high in extraversion in particular use social media to ‘maintain relationships.’ By comparing our findings to previous studies where face-to-face interaction was not restricted, our findings indicate that individuals’ motives for using social media change when they are placed under physical distancing restrictions. We reflect on the potential application of our findings for others experiencing similar conditions, such as those working in remote locations, as well as the potential implications for living in a post-pandemic world with increased virtual ‘meetings’ using social media.

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Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Personality and Motives for Social Media Use When Physically Distanced: A Uses and Gratifications Approach

2021

Self Cite

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“…Extroverts are likely to use social media as they spend more time using one or more social media platforms and regularly create content (Bowden-Green et al 2020). Extrovert's facet is linked to excitementseeking, which can be associated with playing social media during working hours.…”

Section: Findings and Discussionmentioning

confidence: 99%

Ethical Dilemma Decision Making Based on Personality: The Case of Installation of a Keylogger System

Widyasari¹

2021

Proceedings of the 18th International Symposium on Management (INSYMA 2021)

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The use of artificial intelligence, including keylogger systems, is unavoidable. Companies install keylogger systems on office computers to ensure that their employee is working effectively and efficiently. Meanwhile, the employee perceived it as spying and breaching their privacy. The study examines 448 business students about their ethical decisionmaking. Is it ethical for a company to install a keylogger system on office computers? Besides, the study observes whether ethical decision making derived from personality. First, the research shows that more than 70% of the students perceived the installation of the keylogger system is ethical. Second, it reveals that the extraversion and conscientiousness dimensions of personality impact ethical decision-making. The higher the score of extraverted, the higher the student likelihood in perceiving that the keylogger system installation is unethical; in contrast, the higher the score of conscientiousness, the higher the student likelihood in perceiving that the keylogger system installation is ethical.

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“…The literature regarding the determinants of one's number of posts shows contrasting results. For instance, depressed mood can be an antecedent of an increased posting activity as well as narcissism, or even extraversion [88] , [89] , [90] . Therefore, an increased activity on SNSs is not a mere positive or negative indicator of the user's well-being, but may depend on diverse and even contrasting drives (e.g., the need to escape from reality, the need to get in touch with others, and so on).…”

Section: Methodsmentioning

confidence: 99%

The relation between oxytocin receptor gene polymorphisms, adult attachment and Instagram sociability: An exploratory analysis

Carollo

Bonassi

Cataldo

et al. 2021

Heliyon

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Oxytocin is a primary neuropeptide which coordinates affiliative behavior. Previous researchers pointed to the association between genetic vulnerability on Oxytocin Receptor Gene ( OXTR ) and environmental factors (e.g., social relationships) to comprehend social behavior. Although an extensive knowledge of in-person social interactions has been obtained, little is known about online sociability. A gene-environment perspective is adopted to examine how OXTR and adult attachment moderate Instagram behavior. The genetic factors within the regions OXTR /rs53576 (A/A homozygotes vs G-carriers) and OXTR /rs2254298 (G/G homozygotes vs A-carriers) were assessed. The Experience in Close Relationships-Revised (ECR-R) questionnaire was used to collect participants' (N = 57, 16 males) attachment with a partner. The number of posts, followed people (“followings”) and followers were obtained from Instagram, and the Social Desirability Index (SDI) was calculated as the ratio of followers to followings. Interaction effects between OXTR groups and ECR-R scores on the number of posts and SDI were hypothesized. Results showed an effect of rs53576 on the number of Instagram followings. Specifically, people with A/A OXTR /rs53576 genotype had more followings than G-carriers independent of the anxiety or avoidance felt towards their partner. These preliminary results offer insights into future investigations on social media behavior.

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How is extraversion related to social media use? A literature review

Cited by 60 publications

References 177 publications

Personality and Motives for Social Media Use When Physically Distanced: A Uses and Gratifications Approach

Personality and Motives for Social Media Use When Physically Distanced: A Uses and Gratifications Approach

Ethical Dilemma Decision Making Based on Personality: The Case of Installation of a Keylogger System

The relation between oxytocin receptor gene polymorphisms, adult attachment and Instagram sociability: An exploratory analysis

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