How Magnets Attract and Repel

Spinuzzi, Clay; Nelson, Scott M.; Thomson, Keela S.; Lorenzini, Francesca; French, Rosemary A.; Pogue, Gregory P.; London, Noelle

doi:10.1177/0741088315614566

Cited by 19 publications

(7 citation statements)

References 26 publications

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“…Mapping these exchanges using AT (see Figures 4 and 6) facilitates detailed analysis of how the digital tool might be defining and shaping the encounter. ANT's interest in power and persuasion, in the interessement and enrolment in net-work (see Callon, 1986;Spinuzzi, 2008;and Spinuzzi et al, 2016), is difficult to trace using AT. The analysis ANT facilitates specifically helps us see how larger historical dynamics intertwine with the mundane material affordances of the tool, impinging on the activity's division of labor and creating the conditions of "silence" into which a process of "inventing" another becomes visible as a dynamic in the writing activity.…”

Section: Example Whatsapp Encounter: Esteban/johnmentioning

confidence: 99%

Inventing Others in Digital Written Communication: Intercultural Encounters on the U.S.-Mexico Border

Pihlaja

2020

Written Communication

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At a multinational company, daily written communication between staff, supervisors, customers, and suppliers is frequently conducted using digital tools (e.g., emails, smartphones, and texting applications) often across multiple nationally, linguistically, and conceptually defined borders. Determining digital tools’ impact on intercultural encounters in professional environments like these is difficult but important given the sheer volume of digital contact in technical and professional environments and the ongoing global struggle to broker peace and productivity amid communities’ many perceived differences. Using examples drawn from a case study of binational manufacturing sister companies, I build on recent work in professional, networked written communication to analyze two WhatsApp exchanges, one between a central study participant and his customer, another between the participant and an employee. This study shows how asynchronous digital communication tools created complex “silences” in writing between participants. In these silences (e.g., a lack of or delayed response to a text) individuals try to explain others’ actions for themselves. Drawing on a combination of third-generation activity theory and Latourian actor-network theory, I show that while explaining others’ actions in writing with whatever cultural shorthand is available may remain a common part of everyday life and research, it can be a poor guide for explaining others’ actions, especially in digital writing. My study shows how research of, and instruction in, digital tool use in intercultural writing contexts requires attention to the material conditions and objectives potentially shaping one’s own as well as others’ composition choices.

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Section: Example Whatsapp Encounter: Esteban/johnmentioning

confidence: 99%

Inventing Others in Digital Written Communication: Intercultural Encounters on the U.S.-Mexico Border

Pihlaja

2020

Written Communication

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“…Also, the review showed that some empirical research (see next section) were based on data collected from TV shows. Daly and Davy (2016a;2016b), for example, analyzed pitches from the Dragon's Den while Moreau (2018) explored pitches from its American counterpart, Shark Tank.…”

Section: Identifying Focuses Definitions and Purposes Of Pitchmentioning

confidence: 99%

“…For eliciting data, these studies use ethnographic, anthropological and cultural techniques, such as the analysis of decks, in-depth interviews with pitchers, investors and mentors, use of field notes, audio recording and videotaping. Spinuzzi (2014Spinuzzi ( , 2015aSpinuzzi ( , 2015bSpinuzzi ( , 2016aSpinuzzi ( , 2016bSpinuzzi ( , 2018 analyzed the transformations of a pitch as contestants receive feedback in competitions or evaluation settings. To identify changes, Spinuzzi et al (2014Spinuzzi et al ( , 2015aSpinuzzi et al ( , 2015b focused on the pitch deck, a set of slides that are usually used along the oral presentation.…”

Section: Linguistic and Discursive Featuresmentioning

confidence: 99%

“…before and after the business teams received feedback from judges and trainers and analyzed changes in the general structure of the presentation and the individual slides (Spinuzzi et al, 2014(Spinuzzi et al, , 2015b. In these studies, they identified different aspects that were related to the modification of desks, such as the reuse of material from other documents (Spinuzzi et al, 2015a) and the feedback received from reports, judges and trainers (Spinuzzi et al, 2015b(Spinuzzi et al, , 2016b. Spinuzzi et al (2016a) classified these transformations in three types, those transforming the innovators, the innovations, and the innovators' cultural understanding.…”

Section: Linguistic and Discursive Featuresmentioning

confidence: 99%

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Empirical Literature on the Business Pitch: Classes, Critiques and Future Trends

Sabaj

Cabezas

Varas

et al. 2020

Journal of Technology Management & Innovation

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The growing importance of entrepreneurship and innovation for economic growth has propitiated a discursive genre that nowadays is almost omnipresent, i.e., the pitch. As with other emerging genres used in professional settings (e.g., selling presentations, business plans, etc.), several instructional discourses regarding the pitch have come out in the form of manuals and courses offering training on "how to make a pitch more powerful". Empirical research, however, is less common. The aim of this paper is to qualitatively review and sort out the existing empirical research on the pitch. For this, three classifying categories are proposed according to its reception (mainly by investors), the focus on discursive features, and its evolution. Finally, some critiques to the empirical research on the pitch and a description of some future trends on the field are provided. This work may be useful for professionals interested in innovation and entrepreneurship, areas in which this emerging discourse broadly circulates.

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“…Although there is evidence of the criteria used by investors to evaluate an innovation project, there is scarce linguistic and discursive description of the genres of innovation according to these kinds of variables (See Moya & Molina, 2017;Spinuzzi, Nelson, Thomson, Lorenzini, French, Pogue, Durback & Momberger, J. 2014;Spinuzzi, Nelson, Thomson, Lorenzini, French, Pogue, Burback & Momberger, 2015a;Spinuzzi, Thomson, Burback, Pogue, Lorenzini, Nelson, French & Momberger, 2015b;Spinuzzi, Jakobs & Pogue, 2016a;Spinuzzi, Nelson, Thomson, Lorenzini, French, Pogue & London, 2016b).…”

Section: The DI and The Extra-linguisticmentioning

confidence: 99%

The discourse of innovation. A research program to analyze the socio-discursive practices of innovation projects

Sabaj¹,

Varas²

2019

Arboles rizomas

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‘Innovation’ is an omnipresent term which is transversal to many fields. In this article we briefly describe a research program to explore the ‘Discourse of Innovation’. We first define innovation as social practice and critically revise the notion of discourse. Then, we outline the ‘Discourse of Innovation’ as an object of study, making explicit the epistemological tenets of our approach. We finally propose a tentative research matrix, and the originality claims of this program. The ideas contained in this article can be useful for those interested in analyzing the discourse and the practice of innovation from a multiperspective point of view.

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How Magnets Attract and Repel

Cited by 19 publications

References 26 publications

Inventing Others in Digital Written Communication: Intercultural Encounters on the U.S.-Mexico Border

Inventing Others in Digital Written Communication: Intercultural Encounters on the U.S.-Mexico Border

Empirical Literature on the Business Pitch: Classes, Critiques and Future Trends

The discourse of innovation. A research program to analyze the socio-discursive practices of innovation projects

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