“…13 A recent analysis found that across Europe the number of children living with at least one family member with a problematic drinking pattern is particularly high. 14 Even before their first taste, 3 year-olds are beginning to learn about alcohol and about why their parents drink by, for example, associating alcohol odours with their parent's emotions, including their reasons for 'escape drinking'. The role modelling of self-medication through drinking should now be a component of parental education.…”