How message framing affects consumer attitudes in food crises

Mitchell, Vincent‐Wayne; Bakewell, Cathy; Jackson, Paul R.; Heslin, Claire

doi:10.1108/bfj-01-2015-0015

Cited by 17 publications

(16 citation statements)

References 34 publications

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“…Although these effects were only marginally significant, they provide some support to previous findings that negative frames lead to higher judgements of risk (e.g. Mitchell et al, 2015;McClure and Sibley, 2011), suggesting that negative frames are most effective to reduce risk tolerance.…”

Section: Framing Effectssupporting

confidence: 79%

Do framing messages increase support for earthquake legislation?

Vinnell

McClure

Milfont

2017

Disaster Prev and Management

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Purpose -The purpose of this paper is to understand how framing messages about earthquake risk affect judgements about legislation requiring the strengthening of earthquake-prone buildings. Design/methodology/approach -Scenarios described the legislation with a general population sample (n ¼ 271). Two types of framing effects were examined in a 2 (valence frame: positive or negative or positive) by 2 (numerical format frame: frequency/number or percentage) experimental design. Findings -Scenarios reporting the number of earthquake-prone buildings (negative frequency format) increased support for the earthquake-strengthening legislation more than the same message framed positively (frequency number of resilient building) or as a percentage. Demographic variables such as previous earthquake experience and gender interacted with the framing effects, and other variables also predicted support for the legislation were identified. Research limitations/implications -These results have direct implications for the use of framing effects messages in communications about earthquake risk and the wider domain. Originality/value -This is the first study to show that the way the risk is framed affects citizens' judgement of the value of earthquake legislation.

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Section: Framing Effectssupporting

confidence: 79%

Do framing messages increase support for earthquake legislation?

Vinnell

McClure

Milfont

2017

Disaster Prev and Management

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“…Shopping convenience refers to the mall's operating hours, the location of the mall and the expansive assortments of products and stores to facilitate one-stop shopping (Tiwari & Abraham, 2014). The considerable size of the Generation Y market segment renders them important to marketers as well as those engaged in marketing shopping malls (Mitchell et al 2015). Compared to previous generations, Generation Y members have adjusted to a culture of materialism and consumption due to the influence of television and technological innovations (Mitchell et al 2015).…”

Section: Klang Valleymentioning

confidence: 99%

Factors Affecting Online Purchase Intention of Gen Y in Klang Valley, Malaysia

Chung¹,

Al-Khaled²

2021

IJARBSS

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The growing usage of internet and online shopping in Klang Valley Malaysia presents a huge prospect in e-commerce market, especially online shopping. Among all generation, Generation Y is most active in online purchase when compared to other generations. With the help of technology, the choices of consumers have dramatically increased and having access to information through internet makes it easier to make purchasing decisions. The factors that are believed to influence generation y's purchase intention fall into three main categories which are e-satisfaction, brand involvement and technology. The target respondents in the study were aged between 18-36 years old. This study employed a quantitative method and an average of 403 self-administrated questionnaire was distributed through online channel. As a result, electronic satisfaction (e-Satisfaction), brand involvement and technology become vital for online retailers to attract and retain online shoppers in this virtual environment. The association between ESAT, PI and technology should be continuously examined to cope with the advancement in information and communication technology, and the changing expectation of online shoppers. 403 sets of completed and usable questionnaires were gathered using online questionnaire and convenience sampling procedure. The shoppers e-Satisfaction, Brand involvement and technology was positively and significantly affected online purchase intention of generation y. The primary objective of this study was to identify the nature and significance of the relationship between esatisfaction, brand involvement, technology and purchase intention. The specific objectives of the study were to determine the dimensions of e-satisfaction, brand involvement, technology that influence purchase intention of generation y. The research hypotheses were derived from the research objectives. A positivist paradigm guided the study. A cross sectional sample survey was used to collect data from stratified randomly selected respondents. Result of findings were concluded in the end of this study, limitation and recommendations for future researches were also included.

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“…For example, a study by Gerend and Sheperd (2013) concludes that health information on a brochure about the importance of calcium consumption on health that is gain-framed results higher consumption behavior tendency than the same information delivered using loss framing strategy. Another research finds that food product information framed negatively helps consumers to think that the product has higher risks than the other food product that has information presented with positive framing (Mitchell et al 2015). Similar results is presented by Segev et al (2015) suggesting that consumers respond more positively to green product advertisements when the ads highlight the potential benefits if the audience follows the advice mentioned in the ads.…”

Section: Introductionmentioning

confidence: 62%

Comparing the Effectiveness of Information Framing Strategy on Utilitarian and Hedonic Food Product Packaging

Kusumasondjaja

2018

JMA

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The increasing adoption of framing strategy among food marketers and advertisers generates inquiries about the effectiveness of the strategy. Product messages with different framing strategy are expected to stimulate different consumer responses. This research investigates the difference of consumer attitude and purchase intention towards the framed product when consumers are exposed to food labels with different types of food product (hedonic vs utilitarian) using different framing strategy (positive vs negative). A lab experimental design was prepared involving 160 participants. Chocolate was examined to represent hedonic product while packaged milk was used as utilitarian product. Data were analyzed using ANOVA and multiple linear regression. Findings suggested that the effectiveness of framing strategy was moderated by product type. Positive framing was found to be more effective for hedonic food products, while for utilitarian food product, it was more favorable to adopt negative framing.

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How message framing affects consumer attitudes in food crises

Cited by 17 publications

References 34 publications

Do framing messages increase support for earthquake legislation?

Do framing messages increase support for earthquake legislation?

Factors Affecting Online Purchase Intention of Gen Y in Klang Valley, Malaysia

Comparing the Effectiveness of Information Framing Strategy on Utilitarian and Hedonic Food Product Packaging

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