How often should a firm modify its products? A Bayesian analysis of automobile modification cycles

Yalcinkaya, Goksel; Aktekin, Tevfik; Yeniyurt, Sengun; Umar, Setiadi

doi:10.1007/s11002-015-9384-8

Cited by 4 publications

(2 citation statements)

References 30 publications

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“…We, therefore, treat the search duration data as censored for those participants who did not purchase. Such censored data are studied via hazard function methodology, as has been done in the past to study the effect of salesperson turnover (Sunder et al, 2017), time to modify products (Yalcinkaya et al, 2017), and participation in brand and product-category communities influence on one's likelihood of helping others (Thompson et al, 2016). In the hazard function framework, the likelihood K s i of consumer i surviving in search state till time t i is specified as:…”

Section: Model For the Actual Search Durationmentioning

confidence: 99%

Role of navigational ability in website visit duration

Bhatnagar

Sinha

Sen

2019

EJM

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Purpose Online search effort is routinely measured by the duration of visit at the website as obtained from clicksream data or surveys. Measuring search effort by the time spent at a website assumes that all consumers who search for the same duration obtain the same amount of information. This would be acceptable if all consumers possessed the same navigational ability. In practice, different consumers have different levels of ability to navigate a website. The purpose of this study is to find whether an individual’s navigational ability has an influence on visit duration and purchase likelihood. Design/methodology/approach The authors use visit duration data from a real website which makes it possible to partition the visit duration into the times spent on relevant and irrelevant pages. The data were collected through an experimental study. The authors develop an empirical model, comprising hazard and choice models, to assess the relationship between navigational ability and elements of website usage. Findings A consumer with poor navigational ability spends more time searching on the Web and has lower purchase probability compared to a consumer with superior ability. Research limitations/implications The study is limited to one data. Practical implications This research has managerial implications for website design, such as link-structure, appearance, size and the number of graphics. Originality/value This is the first study to research navigational ability’s influence on online consumer behavior.

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Section: Model For the Actual Search Durationmentioning

confidence: 99%

Role of navigational ability in website visit duration

Bhatnagar

Sinha

Sen

2019

EJM

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“…The increasing demand of coping with different variations of one product (Yalcinkaya et al 2017) has created a new research field. From an operational point of view, practicability issues confine the current application of target costing.…”

Section: Information Systemsmentioning

confidence: 99%

Research on target costing: past, present and future

2018

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Although target costing is an extensively studied topic in the management accounting literature, a holistic investigation into its methodological development is missing. Therefore, an extensive state-of-the-art analysis is conducted that focuses on articles in highly rated journals. We determine nine distinct research streams that encompass further developments of the traditional target costing methodology. By grouping these streams into three research scopes, we outline the achieved progress as well as remaining tasks for further enhancements. Due to the abundance of these tasks, we align them with six future themes of management accounting that we identified as being particularly influential to target costing. As a result, six promising topics for researchers to advance target costing are determined. Additionally, our findings reveal to managers of which issues they should be particularly aware with respect to the performance of their target costing processes.

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Using a generalized model for air traffic delay: An application of information based duration analysis

Dadpay

2018

Journal of Air Transport Management

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How often should a firm modify its products? A Bayesian analysis of automobile modification cycles

Cited by 4 publications

References 30 publications

Role of navigational ability in website visit duration

Role of navigational ability in website visit duration

Research on target costing: past, present and future

Using a generalized model for air traffic delay: An application of information based duration analysis

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