How perceived behavioral control affects trust to purchase in social media stores

Sembada, Agung; Koay, Kian Yeik

doi:10.1016/j.jbusres.2019.09.028

Cited by 60 publications

(38 citation statements)

References 55 publications

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“…It means that the first hypothesis is proved and it is revealed that positive perceptions of Chinese consumers about the SMMAs of the brand page play an important part in enhancing the BEQ. These results are consistent with results and suggestions of many previous studies that revealed the positive contribution of SMMAs in the enhancement of the BEQ, brand value, brand love, brand experience, and brand loyalty (e.g., Ismail et al, 2018; A. J. Kim & Ko, 2012; Koay et al, 2020; Sembada & Koay, 2019; Seo & Park, 2018; Sikandar & Ahmed, 2019; Yadav & Rahman, 2017, 2018). It is because when marketers in China ensure the word‐of‐mouth, personalization, trendiness, informativeness, and interactivity through their SMMAs, they are better able to enhance the perceptions of Chinese consumers regarding the value and equity of the brand.…”

Section: Discussionsupporting

confidence: 92%

“…Based on S‐O‐R model and theoretical support, it is argued here that SMMAs by a brand in form of word‐of‐mouth, personalization, trendiness, informativeness, and interactivity can really shape the consumers' perspective of the equity and image of the respective brand. Therefore, numerous past studies support the perceived SMMAs as the predictor of brand value and BEQ (Koay et al, 2020; Sembada & Koay, 2019; Seo & Park, 2018; Sikandar & Ahmed, 2019). Different past studies suggest that the positively perceived SMMAs entail a great importance in building customer value and thus, the consumer‐based BEQ (e.g., Ismail et al, 2018; A. J. Kim & Ko, 2012; Koay et al, 2020).…”

Section: Literature Reviewmentioning

confidence: 93%

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Does E‐Brand experience matter in the consumer market? Explaining the impact of social media marketing activities on consumer‐based brand equity and love

Chen

Qasim

2020

J of Consumer Behaviour

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The present study aims to examine the influence of perceived social media marketing activities (SMMAs) on the consumer‐based brand equity and brand love and to analyze the mediating role of E‐brand experience (EBE) between SMMAs and brand equity and between SMMAs and brand love. The data for the present study is collected from 441 Chinese consumers having exposure to the social media brand page through a structured questionnaire. The data is analyzed through IBM SPSS AMOS 26 by performing structural equation modeling. Results of the present research show that the positively perceived SMMAs have a great potential to enhance the consumer‐based brand equity as well as brand love. Furthermore, it is found that the EBE serves as the significant mediating variable between perceived SMMAs and brand love however, it does not serve as the significant mediating variable between perceived SMMAs and brand equity. The current study is of great significance in theoretical as well as practical terms because it will help researchers, marketers, and policymakers to understand the contribution of social media marketing towards different consumer‐based branding outcomes, for example, brand equity, brand love, and brand experience of Chinese consumers. Hence, the Chinese firms will be able to make better decisions and actions regarding those outcomes.

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Section: Discussionsupporting

confidence: 92%

Section: Literature Reviewmentioning

confidence: 93%

Does E‐Brand experience matter in the consumer market? Explaining the impact of social media marketing activities on consumer‐based brand equity and love

Chen

Qasim

2020

J of Consumer Behaviour

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“…From Morgan and Hunt (1994), to Gefen and Straub (2000), to McKnight et al (2002), to name a few, there are significant seminal works in the area. Recently, there has been significant work by Hajli et al (2017), Liu et al (2018) and Sembada and Koay (In Press). This paper will not provide an overview of the range of conceptualisations, operationalisations and applications of trust.…”

Section: Theoretical Frameworkmentioning

confidence: 99%

How trust leads to online purchase intention founded in perceived usefulness and peer communication

Harrigan

Feddema

Wang

et al. 2021

J of Consumer Behaviour

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This study seeks to understand the specific factors on social media that help drive the intention to purchase fashion‐related products, focusing on the central role of trust. The unique contribution of this research lies in its exploration of the interplay between perceived usefulness of the fashion brand's social media and peer communication on the fashion brand's social media in driving trust in the fashion brand's social media and, ultimately, purchase intention. Theoretically, we combine the technology acceptance model and consumer socialisation theory to explore the mediating role of trust in a rapidly expanding and growing industry sector. In surveying 150 Europeans to test our hypotheses around the aforementioned concepts, findings show that the perceived usefulness of a brand's social media is impacted by a set of atmospheric cues, and it influences the level of trust in both the fashion brand and its social media channels. Peer communication also influences perceived usefulness and level of trust in both the fashion brand and its social media channels. Trust in the brand but not its social media channels impacts purchase intention. The role of privacy concerns is limited in our model. We draw implications for theory around combining consumer socialisation theory and the technology acceptance model and for managers around parallel strategies to build different sets of trust on social media.

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“…peer conformity) to justify indulging those basic desires. For example, Sembada and Koay (2019) reported that shoppers who could not find their desired goods offline were more likely to engage in wishful thinking by trusting unreputable online shops that supply these goods, despite understanding the risks.…”

Section: Theoretical Frameworkmentioning

confidence: 99%

Biting the travel bullet: A motivated reasoning perspective on traveling during a pandemic

Sembada

Daronkola

2021

Annals of Tourism Research

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Highlights The research identifies that low perceived control explains why some tourists still chose to travel despite a pandemic. Two studies found evidence of biased reasoning, as tourists may “wish away” perceived risks in favor of indulging in holidays. Guilt over holidaying during a pandemic was low among those who were able to attribute their decision to external forces. Travel professionals may employ strategies that modulate perceptions of risks to influence tourists' behaviors.

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How perceived behavioral control affects trust to purchase in social media stores

Cited by 60 publications

References 55 publications

Does E‐Brand experience matter in the consumer market? Explaining the impact of social media marketing activities on consumer‐based brand equity and love

Does E‐Brand experience matter in the consumer market? Explaining the impact of social media marketing activities on consumer‐based brand equity and love

How trust leads to online purchase intention founded in perceived usefulness and peer communication

Biting the travel bullet: A motivated reasoning perspective on traveling during a pandemic

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