“…This is especially the case during salient elections: as Rolfe (2016) described, "Higher-intensity campaigns make politics and the upcoming election more salient, not only in increased political discussion among friends, but also in other prominent cues that may indicate to citizens that their friends, neighbors, and coworkers care about the election," (100). Mobilizing people to participate is now even easier given the advent of the Internet and social media, evidenced by studies that suggested online participation is less dependent on resources and location (e.g., Lin and Trujillo 2022), equally as impactful on feelings of efficacy compared to offline participation (Oser, Boulianne, and Halperin 2022), and that it can mediate voter turnout (Settle et al 2016).…”