How Political Tech Can Become More Equitable

Abstract

The conclusion turns the book’s findings into a set of recommendations for how campaigns can create the more equitable political technology field of the future. The conclusion argues that candidates and their campaigns must create more deliberate hiring processes designed to achieve gender equity, inclusion, and diversity more broadly, especially in leadership. Creating real institutions to ensure accountability would result in clear consequences for misconduct. Investing in positions such as chief diversity officers would provide for more sustained efforts to recruit, retain, and develop staffers from underrepresented groups. Campaigns can create more workplace flexibility to support all their employees. Women in leadership positions can promote women’s voices in office culture. Male allies must use their already recognized voices to promote those of women and work to ensure representation through hiring and promotion. Media outlets need to be more deliberate about their coverage of campaigns.