How Private University Navigates and Survive: Insights from Indonesia

Abstract

Private higher education has been struggling to survive in the era of change by employing various strategies. The present study takes an archival research approach to analyze how private universities respond, adapt, and adjust their strategies to survive and grow during this disruption. Specifically, the data collection process follows the five stages of the historical method: topic selection and evidence collection, evaluation of the source of the evidence, evaluation of the evidence, analysis and interpretation of the evidence; and evidence presentation and conclusion. A systematic content analysis of the strategies undertaken by the private university has resulted in four key typology strategies: survival, synchronizing; stretching, and supremacy. The four strategies are interrelated and may overlap in some cases. However, survival reflects a survival-based strategy. Stretching and synchronizing facilitate survival and provide potential growth, and supremacy strategy provides potential favorable long-term image and relationships with the key stakeholders. These strategies may assist private higher education to survive and grow further in this era of change.

Survival and human resource strategies of private higher education in facing an era of change: Insight from Indonesia

“…Private universities also do intensive marketing programs to survive to obtain optimal results; in this case, universities are actively introduced to the public, especially to prospective students, by inviting them to come so that they will know more about the university (Ramaditya et al, 2022a). As for what the Islamic University of Indonesia (UII) did during the COVID-19 pandemic, it formed four social media teams of 20 students.…”

Selecting Priority Policy Strategies for Sustainability of Micro, Small, and Medium Enterprises in Takalar Regency

“…MSMEs need transformation in organization, processes, products, and marketing [69,70]. Organizational transformation involves becoming more flexible to face disruption during uncertainty [71]. This requires innovation to increase productivity by changing the manual process to a technology application [8].…”

“…This requires innovation to increase productivity by changing the manual process to a technology application [8]. The process is determined by the ability to absorb external knowledge to complement the weak internal innovation capability [71]. Additionally, transformation in product and marketing is needed to turn low-quality into highly competitive products acceptable to the broader market ( [64,72]).…”

Improving Private Higher Education Performance Through Practices of Knowledge Management, Learning Organization and Talent Management

“…In order to ensure that everyone in an organization has the same knowledge, knowledge management attempts to control the organization's knowledge. According to research conducted by Ramaditya et al (2022), universities can enhance their operations and services, including teaching, learning, research, curriculum development, administration, and strategic planning (Ahmad et al 2017), all of which can lead to an improvement in these institutions' performance. Within an academic institution, knowledge can be generated through instruction, evaluation, training, research, and activity management.…”