How product innovators can foreclose the options of adaptive followers

Theoretical lenses and domain definitions in innovation research

“…The following references included in our classifications are indicated by D=diffusion/adoption theory, R=resource based view, O=organization/SBU/program, P=project/product level, C=customer perspective, F=firm perspective, B=both firm and customer perspective. Abetti, 2000; Aiken et al , 1980; Akgun et al , 2006; Alam, 2003; Ali, 1994; Ali et al , 1995; Allocca and Kessler, 2006; Alves et al , 2007; Amaldoss and Rapoport, 2005; Astebro, 2004; Atuahene‐Gima, 1995, 1996, 1997, 2005; Atuahene‐Gima and Ko, 2001; Atuahene‐Gima et al , 2005, 2006; Avlonitis et al , 1994, 2001; Azjen and Fishbein, 1975; Bagozzi and Lee, 1999; Bailey, 1994; Baker and Becker, 1997; Baker and Sinkula, 2005; Baldridge and Burnham, 1975; Banbury and Mitchell, 1995; Barczak and Wilemon, 1991; Bearden et al , 1985; Berthon et al , 2004; Bharadwaj and Menon, 2000; Bhoovaraghavan et al , 1996; Bonner et al , 2002, Boone et al, 2991; Booz‐Allen and Hamilton, 1982; Bradley and Stewart, 2003; Brockhoff and Chakrabarti, 1988; Brockhoff and Pearson, 1992; Brown, 1991; Brown and Eisenhardt, 1997; Bruce, 1988; Calantone and Cooper, 1981; Calantone et al , 1994, 1995, 2002, 2003, 2006; Chandy and Tellis, 1998, 2000; Chiesa et al , 1996; Cho and Pucik, 2005; Cooper, 2000; Cooper and De Brentani, 1991; Cooper and Kleinschmidt, 1995; Costanzo et al , 2003; Covin and Slevin, 1989; Cowell, 1988; Crawford, 1989; Daft, 1978; Daghfous et al , 1999; Damanpour, 1987, 1991, 1996; Danneels and Kleinschmidt, 2001; Darroch and McNaughton, 2003; Davis, 1989; Davis et al , 1989, 2002; Day, 1994; Day and Wensley, 1988; De Brentani, 2001; De Brentani and Kleinschmidt, 2004; Debruyne et al , 2002; Dewar and Dutton, 1986; Dhebar, 1995; Dickerson and Gentry, 1983; …”

Global markets and the new product development process

“…Without new products, firms will inevitably stagnate. Initial or early entry of new products, on the other hand, can result in new market development, longterm market dominance, and foreclosure of competitors' responses (Crawford, 1988). Failure to respond to competitive new product introductions with appropriate speed can result in late market entry, a permanent loss of market share and dissipated profits (Kotler, 1988).…”