How Shelf Space Allocation of Terroir Products Improve the Financial Performance of Grocery Stores?

Touiti, Takoi; Dekhili, Sihem

doi:10.1007/978-3-319-99181-8_107

Cited by 1 publication

(1 citation statement)

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“…Since the creation of the first TPLs in the mid-1990s (Reflets de France created by Promodès and acquired by Carrefour in 2000) and more prominently from 2006 onwards, primary FRCs have formed partnerships with local producers and SMEs to expand the assortment of terroir products on their shelves [25], thus contributing to their democratization [26]. The dominant model of FRCs for over 50 years has been defined by mass distribution-linking mass production to mass consumption [27].…”

Section: Terroir Private Labels: Retailers' New Offerings To Reinvent...mentioning

confidence: 99%

From Terroir to Retail Chains: Safeguarding Authenticity in Private Label Brands

Belaid,

Beylier,

Lacoeuilhe

2024

Business, Management and Economics

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In the evolving context of mass distribution, terroir private labels (TPLs) have firmly established themselves as indispensable players in the world of brands, responding to the growing expectations of consumers in search of quality, authenticity, and unique sensory experiences. This chapter explores the multiple facets of preserving authenticity within terroir private labels, focusing on their role within large retail chains. We begin the chapter with an analysis of terroir products and their associated private labels, laying the groundwork for understanding their importance. We then examine consumer motivations for choosing terroir products, highlighting the critical role of private labels within the retail sector. While highlighting the challenges of integrating them into traditional agri-food models, we emphasize the importance of preserving authenticity through local initiatives and alternative food networks. In addition, this chapter looks at how large retail chains can strengthen their connections with consumers by promoting values such as proximity, trust, and storytelling. We also explore the social responsibility dimension of local private labels, focusing on supporting local producers and preserving the environment. Finally, we will formulate strategic recommendations for retailers to strengthen the authenticity and sustainability of their terroir private labels while contributing to the development of local communities.

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Section: Terroir Private Labels: Retailers' New Offerings To Reinvent...mentioning

confidence: 99%

From Terroir to Retail Chains: Safeguarding Authenticity in Private Label Brands

Belaid,

Beylier,

Lacoeuilhe

2024

Business, Management and Economics

View full text Add to dashboard Cite

show abstract

How Shelf Space Allocation of Terroir Products Improve the Financial Performance of Grocery Stores?

Cited by 1 publication

References 19 publications

From Terroir to Retail Chains: Safeguarding Authenticity in Private Label Brands

From Terroir to Retail Chains: Safeguarding Authenticity in Private Label Brands

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