“…Such decisions are usually made in the context of preference judgment (Johnson et al, 2005;Knutson et al, 2008;Nakao et al, 2009aNakao et al, , 2010aNakao et al, ,2010bSommer et al, 2010) as well as in the context of moral decision-making (Caspers et al, 2011;Greene et al, 2004;Kahane et al, 2012;Moll et al, 2006), where the answer depends on the subject's own, i.e., internal, preferences rather than on external, i.e. circumstantial, criteria.…”