Proceedings of the SIGCHI Conference on Human Factors in Computing Systems 2010
DOI: 10.1145/1753326.1753659
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How socio-economic structure influences rural users' acceptance of mobile entertainment

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Cited by 20 publications
(17 citation statements)
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“…Findings from our fieldwork confirm results from prior studies of mobile phones in the rural developing world [23,31,43] and reveal differences: mobile phone applications designed for one rural context (i.e., India [27]), are unsuitable for another. Our findings also suggest new research opportunities in sustainable HCI [24,39], such as studying existing sustainable ICT practices in rural Africa.…”
Section: Implications For Design and Researchsupporting
confidence: 82%
“…Findings from our fieldwork confirm results from prior studies of mobile phones in the rural developing world [23,31,43] and reveal differences: mobile phone applications designed for one rural context (i.e., India [27]), are unsuitable for another. Our findings also suggest new research opportunities in sustainable HCI [24,39], such as studying existing sustainable ICT practices in rural Africa.…”
Section: Implications For Design and Researchsupporting
confidence: 82%
“…For example, Liu et al [17] report on how rural Chinese families embraced the use of mobile phone entertainment. Rangaswamy & Sambasivan [24] documented the local practices of individuals in Bangalore, India, and reported that ownership or use of technology could either be single or collective.…”
Section: Related Workmentioning
confidence: 99%
“…Fishbein dan Ajzen (1975) menyatakan NS memberi kesan mengubah persepsi seluruh populasi dan penekanan tentang NS sesuai untuk kajian yang melibatkan inovasi teknologi maklumat yang baharu (Sim et al 2014). NS telah dikemuka dalam kajian m-kerajaan (Hung et al 2013), m-Dagang (Zhang et al 2012), m-Hiburan (Liu et al 2010) dan m-Pembayaran (Shin 2009;Schierz et al 2010). Bagaimanapun, Davis (1989) Efikasi Kendiri (EK) adalah keupayaan individu menilai kemampuan diri bagi mengorganisasi dan melaksana tindakan yang diperlukan dalam mencapai tahap yang dikehendaki.…”
Section: Model Kajianunclassified