“…Prior research suggests that a lack of belonging, or fit, plays a key role in explaining why women avoid pursuing or consider leaving certain STEM fields, including engineering (Cheryan, Ziegler, Montoya, & Jiang, 2016). Feelings of belonging are informed by the gendered nature of the environment (Cheryan, Plaut, Davies, & Steele, 2009;Dasgupta, 2016). Thus, if some women have more strongly encoded an Engineering=Male association, we reasoned that this implicit stereotypic association might prevent them from feeling fully committed to their engineering company.…”