How Strategic Communication Shapes Value and Innovation in Society

Ruler, Betteke van

doi:10.1108/s2398-391420172

Advances in Public Relations and Communication Management

2017

DOI: 10.1108/s2398-391420172

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How Strategic Communication Shapes Value and Innovation in Society

Betteke van Ruler¹

Abstract: With the advent of the new series, we also hope to strengthen the congress experiences of our members and to attract new members. Most importantly, however, we see the series as a crucial platform for high-quality research and Pan-European cooperation.

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2018

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When Change Readiness Spirals Down: A Mixed-Method Case Study of Change Communication at a European Government Agency

Praet

Leuven

2018

International Journal of Business Communication

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This article presents a single case study investigating the role of change communication in the early stages of change implementation at a European government agency. It adopts a multimethod approach, relying on quantitative methods and adding qualitative components to clarify core assumptions. The quantitative part of the research relies on a survey of 718 staff members, based on existing instrumentsthe ICA audit, the Organizational Change Recipients' Belief scale, and the Cynicism about Organizational Change scale. The qualitative part of the research relies on 18 semistructured in-depth interviews. The findings demonstrate how a lack of clear, unambiguous communication proves a major obstacle for succeeding in unfreezing employees; it leads them to mainly think about their own self-interest, maintain the status quo and avoid needless risks.

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When Change Readiness Spirals Down: A Mixed-Method Case Study of Change Communication at a European Government Agency

Praet

Leuven

2018

International Journal of Business Communication

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How Strategic Communication Shapes Value and Innovation in Society

Abstract: With the advent of the new series, we also hope to strengthen the congress experiences of our members and to attract new members. Most importantly, however, we see the series as a crucial platform for high-quality research and Pan-European cooperation.

Cited by 1 publication

References 25 publications

When Change Readiness Spirals Down: A Mixed-Method Case Study of Change Communication at a European Government Agency

When Change Readiness Spirals Down: A Mixed-Method Case Study of Change Communication at a European Government Agency

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