The literature dealing with representative bureaucracy emphasizes the role that minority street‐level bureaucrats may play when, directly and indirectly, they actively represent clients with whom they share a common identity. My study goes further, contributing to the implementation literature, by examining why and how these street‐level bureaucrats use their discretion to shape non‐minority clients' attitudes toward minorities. I explore this phenomenon empirically through interviews with 36 Israeli lesbian, gay, and bisexual (LGB) teachers. I analyze the traditional methods they routinely adopt, such as exposing students to information about minorities, encouraging open discussions of lesbian, gay, bisexual, transgender, and queer (LGBTQ+) issues in the classroom, and entrepreneurially developing and introducing innovative learning programs. I illustrate how they respond to ad hoc cases (e.g., protecting LGBTQ+ clients or taking advantage of outside events to promote understanding of relevant issues) and the approach of leading by example.