How (sub)morphological relicts of perceptual parameters still influence the synchronic use & even might had an impact on the United States presidential election

Abstract

This contribution focuses on the close link between sensorimotor actions and language. The interaction between perceptual and conceptual parameters will be illustrated in detail and from different perspectives via specific examples. Furthermore, the analysis will extend beyond morphological evidence to include the role of sub morphological relicts of perceptual and conceptual parameters. It will also raise the question of whether submorphemic knowledge might have had an impact on the United States presidential election and helped Donald Trump to become the 45th President of the United States. In short, this paper seeks to tackle three questions: first, how aware are we that words are never „innocent“, second, how transparent are words, and finally, is it possible to sketch semantic mappings from the initial encoding strategies on to the synchronic „power“ of a given word.