How the adoption of sustainable technology affects the organizational performance of SMEs in Thai Sports industry

Abstract

In the current study we have tested the model of modern theoretical research for the adoption of sustainable technology and by the adoption organization's expected outcomes. We have investigated the four factors government aid, organizational belief, organizational influences and organizational attitudes to see how these factors affect the decisionmaking process of the organizations with the adoption of sustainable technology. The study is carried out on the sports SMEs of Thailand. The final sample comprises of 317 respondents and SEM-PLS is used to analyse the data The results of the current study have supported the theoretical model of advanced research for the adoption of sustainable technology and confirmed the comparative contribution of the independent variables to the acceptance of changes in organizational sustainable technology. The study highlights that As SME's are important for the Thai economy so they can improve the organizational performance by adopting the sustainable technology. The government of Thailand has started to provide special trainings and incentives which will boost the nonstop contribution with innovation. The results of the current study will contribute to an improved theoretical consideration of the antecedents which effect the adoption of sustainable technology and its apparent outcomes. It provides practical implications for the NGOs and government as well. We have combined the Multiple variables in a single study which were used by different scholars in adoption related studies.

Eco-innovation and SMEs’ sustainable performance: a meta-analysis

“…2.5.3 Eco-process innovation and sustainable performance. Some sustainability and innovation management studies have established a positive eco-process innovation/SMEs' economic performance (Sezen and Cankaya, 2013;Singh and Chakraborty, 2021), environmental performance (Afum et al, 2020;Maziriri, 2020), and social performance relationships (Singh and Chakraborty, 2021;Maziriri, 2020;Saengchai et al, 2019). In this regard, SMEs can adjust their operation system and process, reduce unit costs of production, generate novel or significantly enhanced eco-products, and decrease environmental negative impacts (Ullah et al, 2021), thereby improving sustainable performance.…”

Digital divide among B40 students in Malaysian higher education institutions

“…Subjective Norm (SN) pertains to a person’s belief that most of his/her references strive to promote the use of ICT in the learning system, or to inspire non-fulfilment and observance of the views and aspirations of the audience. It is regarded to be one of the elements impacting technology uptake and acceptance (Saengchai et al, 2019 ). The relationship between subjective norms and digital usage has been widely examined (Saengchai et al, 2019 ).…”

“…It is regarded to be one of the elements impacting technology uptake and acceptance (Saengchai et al, 2019 ). The relationship between subjective norms and digital usage has been widely examined (Saengchai et al, 2019 ). It is believed that subjective norms play a significant role in forming attitudes towards technology usage (Ursavaş et al, 2019 ).…”