“…(Interview, May 2011; see also Carmel, 2023) In other words, while the balance of efficacy and safety had in principle favoured efficacy in the pivotal trial (Bernard et al, 2001), the marketing of the proposed mechanism of action continually reminded practitioners of the risks, which were reiterated in articles and blogs (e.g., Eichacker & Natanson, 2007;Hopley & van Schalkwyk, 2006;MacKenzie, 2005).…”