“…Moreover, most empirical research on the consumer-side has been survey-based, descriptive, and/or projective, with very limited exceptions involving observation or ethnographic research. The authors are aware of only limited studies of counterpart constructions and accommodative-behaviors of adjusters during the dynamic process of claims processing (e.g., Berardinelli, 2008;Morley, Ball, Ormerod, 2006 Conceptually, units of analysis may include intrapersonal (norms, motives, expectations; both sides of the dyad), dyadic (coordinated construction of the insurance proposition and associated expectations depicted as phased interpersonal exchange), firm-level (organizational "rules" and norms, motives, expectations), as well as societal (inter-firm practices, regulatory oversight and standard-setting/assessment, judicial and legislative review). At each level, units of analysis require specification and analyses.…”