“…Typically, such imagined futures are legitimated by grounding them in history. That is, stakeholders must be convinced that the “imagined new social order is understood as the natural result of adopting an emerging, unproven technology” (Bátiz‐Lazo, Haigh, & Stearns, , p. 105). The success of the world's first multinational hotel chain, Hilton International, occurred, in part, because of Conrad Hilton's ability to position the notion of a global hotel chain within a teleological historical narrative of America's history of fighting communism (Maclean, Harvey, Suddaby, & O'Gorham, ).…”