2023
DOI: 10.1108/mrr-05-2022-0365
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How the interplay of social media usage and online reviews generate intention to apply for a job vacancy: an employer branding-based agenda

Abstract: Purpose This study aims to explain the relationship between employer branding, social media, online reviews and intention to apply for a job vacancy (IAJV), which organizations should ponder upon while designing branding campaigns. Design/methodology/approach The sample belongs to 385 final-year management graduates and postgraduates enrolled in central universities in the state of Uttar Pradesh, India. The dual mediation model is tested by regression and PROCESS macro. Findings Out of five employer brandi… Show more

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Cited by 4 publications
(2 citation statements)
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References 81 publications
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“…The results support prior study firm performance through proxy of career development (Bhagwat, 2006;Krishna & Kumar, 2022;Hosain, 2015), salaries, and benefits (Dugardin & Ginglinger, 2019;Lakshitha & Perera, 2016;Nguyen et al, 2022), and management (Naibaho & Mayayogini, 2023;Shahid et al, 2004;Azegele, 2021). These elements significantly contribute to employee satisfaction, which in turn influences the organization's overall success (Bharadwaj, 2024;Styśko-Kunkowska & Kwinta, 2020).…”
Section: Discussionsupporting
confidence: 82%
“…The results support prior study firm performance through proxy of career development (Bhagwat, 2006;Krishna & Kumar, 2022;Hosain, 2015), salaries, and benefits (Dugardin & Ginglinger, 2019;Lakshitha & Perera, 2016;Nguyen et al, 2022), and management (Naibaho & Mayayogini, 2023;Shahid et al, 2004;Azegele, 2021). These elements significantly contribute to employee satisfaction, which in turn influences the organization's overall success (Bharadwaj, 2024;Styśko-Kunkowska & Kwinta, 2020).…”
Section: Discussionsupporting
confidence: 82%
“…This research is crucial for comprehending the changing recruitment dynamics in the current fast-paced job market. This study focuses on adjusting to digital trends, specifically the role of social media in influencing the connection between employer branding and job application intents [12]. This study aims to improve employer branding tactics by emphasizing the need to link recruitment efforts with contemporary communication platforms.…”
Section: Researchmentioning
confidence: 99%