How the Third Industrial Revolution Will Create a Green Economy

Rifkin, Jérémy

doi:10.1111/npqu.12017

Cited by 50 publications

(65 citation statements)

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“…It is important to bear in mind that the research presented here is a pilot research in a new area of the economy. Even so, it is interesting to compare the results with the opinions of the renowned American economist Rifkin (2016), according to whom Industry 4.0 will see production with near zero marginal costs, which will result in overall savings on costs. In practice this means that the highest production-related costs will be those needed to install production facilities.…”

Section: Discussionmentioning

confidence: 99%

The Impact of Marketing Innovation on the Competitiveness of Enterprises in the Context of Industry 4.0

Ungerman¹,

Dědková²,

Gurinova³

2018

JOC

155

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Marketing innovation is identified as a search for creative and new solutions to problems and needs. For businesses to become more competitive and improving their performance, they must constantly develop new products as well as strategies. This paper is based on the research of areas of marketing in the context of Industry 4.0 and its impacts. The implications of digitization are the content of the research presented here. On the basis of the research, a pilot research was carried out among 50 enterprises that present themselves using Industry 4.0. A list of 15 basic tools of marketing innovation was compiled through an evaluation using the content analysis method. Eleven main impacts of marketing innovation which the respondents consider to be important were then generated. These impacts were described and subsequently evaluated using descriptive statistics methods, on the basis of which their importance was empirically verified. The impacts that businesses classed as being most important were: increasing the competitiveness of the company, increasing work productivity and changing the corporate culture. The results of the research showed that there are differences in how impacts are seen by SMEs and by large enterprises. The impacts are rated as most important by enterprises from the automotive industry with a European corporate culture. The research has empirically confirmed that businesses consider the greatest impact of innovative marketing in the context of Industry 4.0 to be the increase in enterprise competitiveness, which was the highest rated impact of the research. The paper has shed fresh light on our current understanding of innovation as a factor in competitiveness.

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Section: Discussionmentioning

confidence: 99%

The Impact of Marketing Innovation on the Competitiveness of Enterprises in the Context of Industry 4.0

Ungerman¹,

Dědková²,

Gurinova³

2018

JOC

155

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“…8 This radical reconceptualization of the architectural object as a power plant, the "transforming the building stock of every continent into micro-power plants to collect renewable energies on site" 9 is the second of the five pillars of Rifkin's Third Industrial Revolution, a concept that explores how contemporary technologies can define a path toward restoring the planet's ecological equilibrium. 10 This is a vision shared with enthusiasm by many other progressive architects and urban planners, and understandably so because it seems to point to a renewal of the legitimization of the modern project in today's architecture: It is sufficient to recall Reyner Banham's Theory and Design in the First Machine Age and Martin Pawley's Theory and Design in the Second Machine Age to point out that Rifkin's Third Industrial Revolution establishes clear lines of continuity with the history of architecture of the twentieth century. But this seeming return to a universalist narrative of profound change and societal redemption should raise some suspicion.…”

Section: Technologymentioning

confidence: 99%

At the Crossroads of Sustainability: The Natural Recompositioning of Architecture

Eufrasia

2018

Architecture_MPS

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It is widely acknowledged that the mantra of sustainability has triggered a fundamental reversal in the core of design practice: If the original purpose of architecture was to protect humans from the destructive actions of nature, today it should protect nature from the damaging actions of humans. But sustainable design is far from being a coherent body of fully totalized ideas: it has a broad spectrum of disputing interpretations that oscillate between the deterministic models of energy control and technological efficiencies, and the moralistic and romantic approaches that attempt to see in nature and natural processes a fundamental way to de-escalate the global urban footprint and its associated patterns of consumption. However, mainstream green design has been evolving by progressively absorbing the narrative of deep ecology. Nature has been being integrated into architecture literally, by inserting vegetation onto buildings; digitally, by bringing environmental data into the design process (climate records, wind streams, sun rotation and air flows are computed, modelled and effectually shape architectures), and transcendentally, by claiming that sustainable architecture nurtures “the existing and evolving connections between spiritual and material consciousness.” The acknowledgement of the inexorable affiliation between architecture and the environment is, of course, not exactly new. What is distinctive today is the reification of the role of nature in architecture as an ideological stance, now totally intertwined with state-of-art data processing and the market-driven tools brought by Natural Capitalism. This paper will examine emblematic “green” buildings produced by leading architects such as Pelli Clarke Pelli, William McDonough, Stefano Boeri, Norman Foster and BIG in the light of Tim Morton’s, Slavoj Zizek and Bruno Latour’s critique of nature. It will illustrate how, despite being able to successfully forge new creative freedoms by exploring hybridizations between the domains of design and science, sustainability’s self-righteous “naturalistic” narrative is enabling a vision of the architect as an “expert manager” focused on producing projects of ecologic “beautification” while assumed to be “saving the world,” effectively depoliticizing the architectural practice. Nevertheless, these examples attest that there is a vast and fertile field of ideas to be explored and in this regard it is important to underline that we are still in the embryonic outset of the engagement of architecture with sustainability.

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“…Such collaborative platforms are said to have the potential to transform entrepreneurship by acting as intermediaries for organizing value creation (Hagiu & Altman, 2017), wherein user innovation communities are able to produce bottom‐up, grassroots innovative solutions to address local needs and challenges (Smith, Fressoli, & Thomas, 2014). Several progressive practices and collaborative models (Kostakis, Niaros, & Giotitsas, 2014) within these emerging structures now appear to have the potential to shape new markets (Baldwin & von Hippel, 2011; Rifkin, 2016), revive localized manufacturing and production (Anderson, 2012; Rifkin, 2016), and achieve wider sustainable transformations (Liedtke, Baedeker, Hasselkuß, Rohn, & Grinewitschus, 2015).…”

Section: Introductionmentioning

confidence: 99%

“…According to some proponents such novel forms of participation could fundamentally transform the construct of work (Fukuyama, 2000) and propel structures of “combinatorial innovation” that leverages traits of distributed innovation to create products and services in which the innovation/application boundary is constantly in‐the‐making (Yoo, Boland, Lyytinen, & Majchrzak, 2012). Heightened claims also include a path to a “third industrial revolution” (Rifkin, 2016) and post‐growth or de‐growth economic paradigms (Paech, 2016). Yet, several studies show that not all users within collaborative platforms innovate or diffuse their innovations to the extent that could be considered as a socially optimal output (de Jong, von Hippel, Gault, Kuusisto, & Raasch, 2015; Stock, Oliveira, & von Hippel, 2015), and as such entrepreneurial success and potential returns from innovations are contingent on institutional and infrastructural arrangements (Nambisan et al, 2018).…”

Section: Introductionmentioning

confidence: 99%

Topology, typology, and dynamics of commons‐based peer production: On platforms, actors, and innovation in the maker movement

2020

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In this paper, we aim to present a comprehensive analysis on the emerging phenomenon of distributed innovation in commons‐based peer production (CBPP) platforms. Starting with the exploration of the widely held belief on value‐creation confined to industrial settings, we raise several questions regarding the feasibility of, and a need for, an inclusive innovation process that can tap grassroots capacity into both traditional (industrial research and development) and emerging (peer‐to‐peer) innovation models to yield sustainable solutions. In particular, we explore the emergence and structuration of digital innovations in the maker movement, as it presents an alternative construct of innovation wherein access to and sharing of knowledge is predominantly distributed. With innovation outcomes often freely revealed, its very structuration could pose a principal challenge to our conceptualizations of value creation and competitive advantage in the current economic model. Drawing from responses received from 200 collaborative innovation platforms, six semi‐structured interviews focusing on socio‐technical innovation cases, as well as four in‐depth narrative interviews with maker turned entrepreneurs, we present a detailed analysis on the topology of network, typology of actors, as well as the underlying innovation ecosystem in CBPP networks in Germany. In doing so, we contribute to the conceptualization of peer‐to‐peer distributed innovations in collaborative platforms.

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How the Third Industrial Revolution Will Create a Green Economy

Cited by 50 publications

References 0 publications

The Impact of Marketing Innovation on the Competitiveness of Enterprises in the Context of Industry 4.0

The Impact of Marketing Innovation on the Competitiveness of Enterprises in the Context of Industry 4.0

At the Crossroads of Sustainability: The Natural Recompositioning of Architecture

Topology, typology, and dynamics of commons‐based peer production: On platforms, actors, and innovation in the maker movement

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