The emerging Industrial Internet of Things (IIoT) will not only leverage new and potentially disruptive business models but will also change the way software applications will be analyzed and designed. Agility is a need in a systematic service engineering as well as a co-design of requirements and architectural artefacts. Functional and non-functional requirements of IT users (in smart manufacturing mostly from the disciplines of mechanical engineering and electrical engineering) need to be mapped to the capabilities and interaction patterns of emerging IIoT service platforms, not to forget the corresponding information models. The capabilities of such platforms are usually described, structured, and formalized by software architects and software engineers. However, their technical descriptions are far away from the thinking and the thematic terms of end-users. This complicates the transition from requirements analysis to system design, and hence the re-use of existing and the design of future platform capabilities. Current software engineering methodologies do not systematically cover these interlinked and two-sided aspects. The article describes in a comprehensive manner how to close this gap with the help of a service-oriented analysis and design methodology entitled SERVUS (also mentioned in ISO 19119 Annex D) and a corresponding Web-based Platform Engineering Information System (PEIS).