“…The second alternative is a specific one that distinguishes, within the principled views, between the two following options: A positive wing, on which the specified representational devices that conceptual engineering target are to be construed as concepts (e.g., Haslanger, 2020a, 2020b; Isaac, 2020; Koch, 2020; Machery, 2017; Richard, 2020; Scharp, 2013, 2020) and a negative wing, on which these representational devices are not to be construed as concepts, but instead, for instance, as conceptions, linguistic meanings, intensions, or more generally, as the ways in which we think and talk about topics (e.g., Cappelen, 2018; Sawyer, 2018, 2020a, 2020b). Now, I contend that, among these three options (that is, the unprincipled views along with the positive and the negative principled views), only one best suits the purpose of making conceptual engineering an actionable method—namely, the pro‐concept one.…”