2014
DOI: 10.15208/beh.2013.17
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How to estimate the model of sustainable profit and corporate social responsibility

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Cited by 2 publications
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“…As an example, a study on Coca-Cola by Ogola and Dreer (2012) revealed that CSR spending is affected by its market share as firms strategically use CSR to gain benefits in the regions where their market share is medium because "there are more chances for the company to capture and penetrate the market" and "maybe there is fierce competition that the company has problems staying in them so they become more aggressive in their CSR spending" (p. 2244). Suriya and Sudtasan (2014) categorized the relationship between sustainable profits and CSR expenditure into four categories, namely, frozen area, warm-glow area, decayed area, and charitable area. In the warm-glow area, a firm has to spend more on CSR activities, and gains are seen in the long run; in frozen area, the sustainable profitability of the firm increases without much increase in CSR expenditure.…”
Section: Report-or Disclosure-based Measurementioning
confidence: 99%
“…As an example, a study on Coca-Cola by Ogola and Dreer (2012) revealed that CSR spending is affected by its market share as firms strategically use CSR to gain benefits in the regions where their market share is medium because "there are more chances for the company to capture and penetrate the market" and "maybe there is fierce competition that the company has problems staying in them so they become more aggressive in their CSR spending" (p. 2244). Suriya and Sudtasan (2014) categorized the relationship between sustainable profits and CSR expenditure into four categories, namely, frozen area, warm-glow area, decayed area, and charitable area. In the warm-glow area, a firm has to spend more on CSR activities, and gains are seen in the long run; in frozen area, the sustainable profitability of the firm increases without much increase in CSR expenditure.…”
Section: Report-or Disclosure-based Measurementioning
confidence: 99%