“…In general, for value creation, diversified businesses, peasant farms and specialised businesses rely on key resources such as experience and knowledge of the territory, proximity to urban centres and the possibility of obtaining credit from banks. Part‐time and new enterprises, instead, strongly rely on social relationships that procure informal and unpaid labour, mainly from family and extended family members that, according to background traditions, might contribute to farm activities (Simões et al., 2021). In addition, education is an important key resource, particularly for typical production factors, such as land and irrigation systems for new enterprises and specialised businesses, respectively.…”