2023
DOI: 10.1111/joca.12527
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How to increase students' motivation to engage in university initiatives towards environmental sustainability

Abstract: Nowadays, it is of vital importance to make students aware of the problems that can be generated by the deterioration of the environment. The purpose of this study is to establish a suitable mechanism to predict behavior and to investigate the actions that most motivate students to participate in sustainability activities both on and off campus. To achieve this objective, a sample of 1446 students from nine Latin American universities is analyzed using the CHAID algorithm as a segmentation technique. In this w… Show more

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Cited by 3 publications
(1 citation statement)
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“…This analysis is expected to provide heterogeneous segments that differ significantly in terms of independent and dependent variables, as well as other variables. CHAID methodology has been extensively validated in the literature in different fields of study (Pessach et al , 2020; Surucu-Balci et al , 2020; Patalas-Maliszewska et al , 2022; Kumar and Kaur, 2023) and more specifically, in previous studies analysing perceptions, attitudes and behaviour towards sustainability and climate change (Shinkevich et al , 2021; De Luca et al , 2022; Ferreira et al , 2022; Juma‐Michilena et al , 2023).…”
Section: Methodsmentioning
confidence: 99%
“…This analysis is expected to provide heterogeneous segments that differ significantly in terms of independent and dependent variables, as well as other variables. CHAID methodology has been extensively validated in the literature in different fields of study (Pessach et al , 2020; Surucu-Balci et al , 2020; Patalas-Maliszewska et al , 2022; Kumar and Kaur, 2023) and more specifically, in previous studies analysing perceptions, attitudes and behaviour towards sustainability and climate change (Shinkevich et al , 2021; De Luca et al , 2022; Ferreira et al , 2022; Juma‐Michilena et al , 2023).…”
Section: Methodsmentioning
confidence: 99%