2019
DOI: 10.1016/j.stemcr.2019.05.009
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How to Peddle Hope: An Analysis of YouTube Patient Testimonials of Unproven Stem Cell Treatments

Abstract: Providers capitalize on patient testimonials to market unproven stem cell treatments (SCTs). We evaluated 159 YouTube videos and found patients discussed health improvements (91.2%), praised providers (53.5%), and recommended SCTs (28.9%). In over a third of the videos, providers posed questions to patients, thereby directing narratives and making them a powerful marketing tool.

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Cited by 40 publications
(33 citation statements)
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“…Questions persist about the degree to which this testing reifies scientifically inaccurate ideas of "race" and biological difference (Caulfield 2018;Phelan et al 2014;TallBear 2014;Roth and Ivemark 2013), and this study demonstrates that some individuals are intrigued and motivated to perform DNA testing and to discuss their results with the online public through YouTube. While YouTube videos certainly play some role in influencing audiences (Hawke et al 2019), it is worthwhile to consider, at least in this case, whether, the discourse plays a greater role in shaping viewers' perspectives towards YouTube and the stars of YouTube videos or the biotechnology itself. Regardless, the idea of a personal DNA self is worthy of exploring and discussing for a great number of individualsand YouTube is a platform where this can and does take place.…”
Section: Biotechnology Hypementioning
confidence: 99%
“…Questions persist about the degree to which this testing reifies scientifically inaccurate ideas of "race" and biological difference (Caulfield 2018;Phelan et al 2014;TallBear 2014;Roth and Ivemark 2013), and this study demonstrates that some individuals are intrigued and motivated to perform DNA testing and to discuss their results with the online public through YouTube. While YouTube videos certainly play some role in influencing audiences (Hawke et al 2019), it is worthwhile to consider, at least in this case, whether, the discourse plays a greater role in shaping viewers' perspectives towards YouTube and the stars of YouTube videos or the biotechnology itself. Regardless, the idea of a personal DNA self is worthy of exploring and discussing for a great number of individualsand YouTube is a platform where this can and does take place.…”
Section: Biotechnology Hypementioning
confidence: 99%
“…Use of autologous or allogeneic cells and tissues needs careful consideration of informed consent and property rights 20. Clinicians may also face patients who have been exposed to overly optimistic claims in press releases,26 media reports,27 or patient testimonials 28…”
Section: Challenges To Translationmentioning
confidence: 99%
“…Further, some CCEs have created a" big tent" approach to their accreditation standards and processes, resulting in all types of understanding of the term chiropractic [21,22]. This approach can make it difficult to define the practice and scope of chiropractic [34]. It has been argued that some CCEs have failed to wholeheartedly embrace an evidence-based approach to education and practice [35][36][37].…”
Section: The Role Of Accrediting Agenciesmentioning
confidence: 99%