How to Prepare Modern Specialist in the Sphere of Physical Culture and Sports? Implementation of the Sports Marketing Discipline in Educational Programs

Sport engagement model in Malaysia: Effect of cost and volunteerism

“…Companies that participate in sponsorship schemes increase brand recognition and image. According to Doshybekov et al [ 66 ], Sports sponsorship makes ensuring that sports organisations get the funding they need to raise the standard of athletic competitions. Businesses that sponsor events, on the other hand, receive both real and intangible benefits, such as increased brand exposure and presenting a positive image of the company to stakeholders.…”