The paper explores discursive power and related concepts (institutional power, normative power, epistemic power) as an important part of contemporary PRC foreign strategy. As Westphalian identity carries certain risks for Beijing, China is actively trying to reconceptualize its identity through the development of epistemic power, its main manifestation being the emergence of the Chinese IR school. China’s two main strategies of interaction with the Western IR theory are (1) transcending its parochiality through inclusion of Chinese concepts and research methods and (2) creating radical alternatives to Western IR theory. At a more fundamental level of theorizing about non-Western IR, the former strategy is broadly aligned with the project of “global IR” and the latter with a decolonial/postcolonial approach to IR. Decolonial hermeneutics allows for revealing the main shortcomings of “global IR” and the underlying epistemic culture, as well as for examining problems that arise from China's accumulation of discursive power. Based on the analysis, we can conclude that there are three potential strategies of the PRC: Westphalian discursivity, Westphalian discursivity with Chinese characteristics, and critical discursivity. The first two strategies can potentially lead China into the trap of discursive power: trying to resist Western discursive aggression through accumulation of discursive power, Beijing begins to internalize power structures and narratives inherent in the Western political model or romanticize alternative systems for the reproduction of power in imperial China, hence reinforcing international suspicions regarding its true intentions and taking a less advantageous strategic position. The paper proposes a number of ways out of this trap (development of cooperation with countries of the global South, interaction with their epistemic cultures, critical rethinking of modern Chinese concepts of international relations).