How to Promote the Geopark Ciletuh-Palabuhanratu as A Tourist Destination Area

Abstract

The Geopark Ciletuh-Palabuhanratu Attractiveness is one of the tourist attractions in Sukabumi Regency, West Java, Indonesia. It is coming in the form of varied tourist attractions; the location is also served a complete tour in Java and offers expanse views coral reefs and some beautiful mountain waterfalls. In this area, visitors can enjoy the natural scenery offered. It starts from the mountains, waterfalls, beaches, peaks, and beautiful landscaping with a sea background. The number of tourists visiting the area attraction continues to increase from year to year, this is because it has been recognized as a world heritage by UNESCO GLOBAL GEOPARK, but the increase is not following the target expected by the management. This study aims to look at the management's promotion strategy to increase the number of tourists visiting the Geopark Ciletuh-Palabuhanratu. The method used in this research was descriptive with data analysis techniques through in-depth literature and documentation studies. This study's results are promotional strategies that have been applied in increasing the number of tourists visiting the Geopark Ciletuh-Palabuhanratu by using a promotional mix of advertising, personal selling, direct marketing, public relations, and sales promotion. This research shows that a mix of tourism marketing communication strategies contributed towards broader information dissemination and bridging cooperation benefiting Geopark Ciletuh as a tourist destination area.