Tobacco consumption, including cigarette smoking, has a significant and increasing global public health burden.
Despite recent declines in incidence, its adverse effects on human health increases the risk of several cancers. This
study explained the non-price strategies that directly influence smokers' intake and initiation and the problem of
long-term tobacco exposure by second-hand smokers and those affected by the media or their environment. Higher
cigarette taxes and tighter regulations and enforcements, restricting who can purchase tobacco products, are
prevention examples that equate to the cessation process. The research contributed to the area of study regarding
the optimal control on tobacco use since it examined the findings of the performed survey to understand the
influence of non-price strategies such as graphic health warnings on the young smoking intention. To substantiate
the relationship between non-price policies and tobacco usage, it explores the purposively selected participants for
the study, Filipino male or female youth smokers and non-smokers with an age qualification between 15 and 30
years old. The study illustrates that to promulgate awareness regarding the risks of vicious substance intake, the
government must implement substantial compliance and aversion through specific indicators from this research
model.
Keywords: Youth, tobacco consumption, cessation, risk aversion, illness, health warnings, tobacco policies,
smoking