2023
DOI: 10.3390/businesses3030024
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How to Support Expanding Sales Channels of Agri-Food Products in New Markets: Healthiness and New Experiences of Tunisian Olive Oil

Abstract: This study addresses the empirical problem of improving sales channels in countries like Tunisia, with a specific focus on the sales channels of Tunisian olive oil. The authors aim to explore this problem within the theoretical framework of sales channels and emphasize the contribution of their research to enhancing sales channels and accessing new markets for Tunisian olive oil. To achieve these goals, the authors conducted a study with a specific research objective: to examine the factors influencing consume… Show more

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