A company's business model focuses on delivering personalized products or changing its offering to a Product-Service System impacts the underlying product architecture. Depending on the aim, different product architectures need to be designed. Therefore, modularization utilizing module drivers offers the advantage that additional objectives can be addressed. This contribution identifies module drivers focusing on the architecture design of personalization, collaboration, or PSS, which are not yet known. Analyzing existing literature and empirical findings, dependencies between different module drivers and product architectures are identified. As a result of this contribution, an extended view of module drivers in various product architecture applications is given.