2024
DOI: 10.55908/sdgs.v12i4.3491
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How to Utilize Company Resources Optimally to Improve Business Performance

Safina Najah Firdaussiah,
Muhammad Riza Sutjipto,
Mochamad Yudha Febrianta

Abstract: Objective: This research aims to examine the influence of company resources on digital innovation and business performance, as well as the influence of digital innovation on business performance, both directly and as mediation, among members of the Telkom Indonesia MSME Digital Market (PaDi).   Theoretical Framework: This research is based on the interconnectedness of company resources, digital innovation, and business performance in the MSME sector.   Method: This research is quantitative research through sur… Show more

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