“…Empirical studies have applied the concept of relational value to analyse people's reactions to environmental projects and policies (Arias‐Arévalo et al, 2017; Baker et al, 2021; Chapman et al, 2019; Chapman, Satterfield, & Chan, 2020; Chapman, Satterfield, Wittman, et al, 2020; Riechers et al, 2020), understand environmental behaviour, decision making and social innovation (Sarkki et al, 2019; Shum et al, 2021; Topp et al, 2022) and study environmental values in non‐Western cultures (Bataille et al, 2021; Gould et al, 2019; Sheremata, 2018; Unks et al, 2021). The main interest in these studies was to explore the content of relational values.…”