How vicarious learning increases users’ knowledge adoption in live streaming: The roles of parasocial interaction, social media affordances, and knowledge consensus

Jia, Mingxia; Zhao, Yuxiang (Chris); Song, Shijie; Zhang, Xiaoyu; Wu, Dawei; Li, Jinhao

doi:10.1016/j.ipm.2023.103599

Information Processing & Management

2024

DOI: 10.1016/j.ipm.2023.103599

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How vicarious learning increases users’ knowledge adoption in live streaming: The roles of parasocial interaction, social media affordances, and knowledge consensus

Mingxia Jia,

Yuxiang (Chris) Zhao,

Shijie Song

et al.

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Cited by 8 publications

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From Click to Trip: A Socio‐Technical Perspective on Tourism Live Streaming

Han,

Chua,

2024

Proceedings of the Association for Information Science and Tech

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Tourism live streaming can significantly enhance users' desire to travel. Although previous studies have identified many technical and social enablers influencing users' impulsive travel intention, limited research has examined it from a socio‐technical perspective. This paper aims to develop and validate a theoretical model that explains how visibility, personalization, and metavoicing influence impulsive travel intention through parasocial relationship in tourism live streaming. Empirical results (N = 551) reveal that visibility, personalization, and metavoicing exert both direct positive impacts on impulsive travel intention and indirect effects through the mediation of parasocial relationship. This paper also identifies gender as a moderating role in the proposed model. This paper enriches the literature by not only shedding light on the underlying process through which users develop impulsive travel intention, considering both technical features and social interaction but also stands as one of the earliest to investigate the gender's moderating role in this process.

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From Click to Trip: A Socio‐Technical Perspective on Tourism Live Streaming

Han,

Chua,

2024

Proceedings of the Association for Information Science and Tech

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Mapping the terrain of social and livestream commerce research through the affordance lens: A bibliometric review and research agenda

Kawaf,

Girotto

2024

Electronic Commerce Research and Applications

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How to enhance consumers’ purchase intention in live commerce? An affordance perspective and the moderating role of age

Wang,

Li,

Yan

et al. 2024

Electronic Commerce Research and Applications

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How vicarious learning increases users’ knowledge adoption in live streaming: The roles of parasocial interaction, social media affordances, and knowledge consensus

Cited by 8 publications

References 100 publications

From Click to Trip: A Socio‐Technical Perspective on Tourism Live Streaming

From Click to Trip: A Socio‐Technical Perspective on Tourism Live Streaming

Mapping the terrain of social and livestream commerce research through the affordance lens: A bibliometric review and research agenda

How to enhance consumers’ purchase intention in live commerce? An affordance perspective and the moderating role of age

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