How WeChat can retain users: Roles of network externalities, social interaction ties, and perceived values in building continuance intention

Zhang, Chubing; Li, Yina; Wu, Bo; Li, Dongjin

doi:10.1016/j.chb.2016.11.069

Cited by 237 publications

(311 citation statements)

References 43 publications

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“…Lien et al [7] used an online data collection method to examine service quality, satisfaction, stickiness, and usage intention in a study with a sample size of 310 WeChat users. Similarly, Zhang et al [45] used an online data collection method for their study on WeChat consisting of 240 valid respondents. The questionnaire link was distributed on the authors Facebook wall, sent to different Facebook groups and individual inboxes as well.…”

Section: Data Collectionmentioning

confidence: 99%

“…The measures of outcome quality, environment quality, and interaction quality were adopted and modified from Lu et al [12] and Lien et al [7]. Additionally, social quality was modified from Zhang et al [45]. User satisfaction and sustainable use intention were adopted and modified from Zhang et al [45].…”

Section: Instrument Developmentmentioning

confidence: 99%

“…Additionally, social quality was modified from Zhang et al [45]. User satisfaction and sustainable use intention were adopted and modified from Zhang et al [45]. The construct of WOM was adopted from Hennig et al [43] and Chen et al [17].…”

Section: Instrument Developmentmentioning

confidence: 99%

See 2 more Smart Citations

Does Multidimensional Service Quality Generate Sustainable Use Intention for Facebook?

Hossain

Kim

2018

Sustainability

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While social networking services (SNS) have led to major economic and social transformations worldwide, it is becoming increasingly important to understand what constitutes the sustainable use of SNS. The current study focuses on Facebook and examines the impact of multidimensional and hierarchical service quality on sustainable use intention. Structural equation modeling is used to analyze the data that has been collected through online surveys. The results show that all four dimensions of service quality (outcome quality, environment quality, interaction quality, and social quality) have significant positive effects on satisfaction. Satisfaction is found to be a reasonable predictor of sustainable use intention and word-of-mouth (WOM) communication, and the influence of WOM on sustainable use intention is also confirmed. Among all the dimensions, outcome quality and interaction quality influence WOM most strongly. The findings from this study bridge a literature gap in the context of SNS by demonstrating how SNS managers can improve service quality, leading to increases in satisfaction, WOM, and sustainable use intention.

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Section: Data Collectionmentioning

confidence: 99%

Section: Instrument Developmentmentioning

confidence: 99%

See 1 more Smart Citation

Does Multidimensional Service Quality Generate Sustainable Use Intention for Facebook?

Hossain

Kim

2018

Sustainability

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“…As a dominant social media tool in China, WeChat has been providing various offerings [1]. Thanks to its easy-to-use and highly efficient functions, WeChat has a growing user base.…”

Section: Introductionmentioning

confidence: 99%

Digital Fluency and Social Media Use: An Empirical Investigation of WeChat Use

Liu¹,

Yan

2018

Proceedings of the 51st Hawaii International Conference on System Sciences

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“…Schnitzler et al [9] studied how to enhance the research impact for researchers by using Twitter as an empirical study, the results indicated that Microblogging was considered as an effective channel to promote the research impact. Zhang et al [10] conducted a survey of Wechat and applied the structural equation modeling (SEM) method to investigate how to retain network users, and revealed that social value and hedonic value matters considerably in users' continuance intention. Mamonov and Benbunan [11] showed that the perceived social utility and convenience fostered the usage of social networks, while the perceived value and privacy concerns negatively affected the number of network users.…”

Section: Introductionmentioning

confidence: 99%

Evaluating the Dissemination Impact of Social Networks based on an Entropy and Analytic Hierarchy Process Hybrid Model

Wang¹,

Liu²,

Wang³

et al. 2017

Proceedings of the 2017 International Conference on Education Science and Economic Management (ICESEM 2017)

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Abstract-Nowadays, social networks greatly affect people's daily life. However, the need to evaluate the dissemination impact of social networks based on multiple criteria has become a necessity. In this paper, the authors construct an evaluation index system, develop an entropy and Analytic Hierarchy Process hybrid model, and derive the priority among the alternative social networks, including Facebook, Twitter, Snapchat, Wechat and Sina Microblogging, based on the bybrid weight, which is determined by the entropy weight and Analytic Hierarchy Process weight. The results reveal that the impact of social networks is influenced by several key performance indicators, including the number of daily active users (DAU), the growth rate of DAU, the average number of messages released per day, net profit, and market value. The study shed some lights on multi-criteria decision making in social networks.

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How WeChat can retain users: Roles of network externalities, social interaction ties, and perceived values in building continuance intention

Cited by 237 publications

References 43 publications

Does Multidimensional Service Quality Generate Sustainable Use Intention for Facebook?

Does Multidimensional Service Quality Generate Sustainable Use Intention for Facebook?

Digital Fluency and Social Media Use: An Empirical Investigation of WeChat Use

Evaluating the Dissemination Impact of Social Networks based on an Entropy and Analytic Hierarchy Process Hybrid Model

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