The human papillomavirus (HPV) type 16 (HPV16) E6 protein stimulates transcription of the catalytic subunit of telomerase, hTERT, in epithelial cells. It has been reported that binding to the ubiquitin ligase E6AP is required for this E6 activity, with E6 directing E6AP to the hTERT promoter. We previously reported two E6AP binding-defective HPV16 E6 mutations that induced immortalization of human mammary epithelial cells. Because activation of hTERT is proposed to be necessary for epithelial cell immortalization, we sought to further characterize the relationship between E6/E6AP association and telomerase induction. We demonstrate that while these E6 mutants do not bind E6AP, they retain the capability to stimulate the expression of hTERT. Chromatin immunoprecipitation assays confirmed the presence of Myc, wild-type E6, and the E6AP binding-defective E6 mutants, but not E6AP itself, at the endogenous hTERT promoter. Interestingly, an immortalization-defective E6 mutant localized to the hTERT promoter but failed to increase transcription. We conclude that binding to E6AP is not necessary for E6 localization to or activation of the hTERT promoter and that another activity of E6 is involved in hTERT activation.The best-characterized property of the E6 protein of the cancer-associated human papillomavirus (HPV) is the degradation of p53 mediated by the ubiquitin ligase E6AP (20, 38). Additionally, E6 has several p53-independent activities. HPV type 16 (HPV16) E6 binds to and inhibits the transactivation functions of histone acetyltransferase (HAT) proteins CBP and p300 (36, 51). E6 also interacts with the calcium binding protein E6BP/ERC-55, the Rap GTPase-activating protein E6TP1, and the p53 coactivator hAda3 (8,15,27). An important activity of E6 thought to be necessary for epithelial cell immortalization is its ability to increase telomerase activity (16,26,35).Telomerase is a ribonucleoprotein complex that maintains telomere length. Its RNA subunit serves as a template for the synthesis of telomeric DNA, and its catalytic subunit has been shown to be necessary for telomerase enzymatic activity (49). Most somatic cells have no or very low telomerase activity (4). Senescence can be bypassed, and several primary human cell types can be immortalized, by forced expression of the telomerase catalytic subunit hTERT (4, 24, 44). Cellular oncogenes, as well as HPV16 E6, are known to induce hTERT transcription (10,26,28,47). The hTERT core promoter region contains E and GC boxes with recognition sites for transcription factors including Myc, SP-1, and USF (9, 17, 18, 42). Myc activates hTERT, while other factors, such as Mad, Sip1, and Menin, repress hTERT expression (19,28,34). Myc and Mad are highly unstable proteins and function by forming dimers with the stable protein Max (3, 12). It has been suggested that the hTERT promoter is differentially regulated by switching binding between Myc/Max and Mad/Max dimers (48). This is supported by the finding that Myc/Max complexes were dominant in immortal cells with high telo...