Growth and productivity of plants primarily depend on the balanced distribution of carbon (C) and nitrogen (N) among different organs. Previous studies on crop improvement have focussed on the C or N assimilation and distribution. However, recent findings reveal that C and N form a complex integrated network and are often dependent on each other to affect crop productivity. The underlying physiological and molecular mechanisms involved in the coordinated distribution of C and N among different plant organs are yet to be fully uncovered. Crucial roles in regulating C and N balance are played by transporters that mediate their movement across different organs. In Cotton, which has an indeterminate growth pattern, source-sink assimilate distribution could be a major bottleneck impeding fibre productivity. This review summarises our current understanding of C and N transport mechanisms, explores and compares different physiological and molecular approaches involved in the C-N distribution cascade, including cotton and other plant species. A comprehensive understanding of these integrated regulatory mechanisms is crucial for improving crop yields and fibre productivity.